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2022 Schedule & Recorded Sessions

Event Registrants Can Watch Select Digital Great Lakes Media Show Sessions On-Demand HERE.

You will need the password provided to you via email to access the recordings.

Missed the Media Show? You can Still Register to Watch the Sessions On-Demand!

MAB Members, and friends of the media industry, spent a fantastic 2 days learning new insights and growing their skill sets at the Digital Great Lakes Media Show.
If you would like access to the over 20 educational sessions from the event, you can register here. On-Demand access is $25 for MAB Members, and $35 for non-members.


Michigan Economic Outlook: What’s Ahead for the State and What Broadcasters Should Know
with Terry Burns, Executive Vice President and Secretary, Michigan Automobile Dealers Association; Brian Calley, President and CEO, Small Business Association of Michigan; Jeff Gilbert, Automotive Reporter, WWJ-AM

The Health of Michigan: A Broadcasters Guide
with Jonathan Ashford, Chief Operating Officer, Spectrum Health United and Kelsey Hospitals; Elizabeth Hertel, Director, Michigan Department of Health and Human Services; John Shaski, Government Relations Officer, Sparrow Health System; Ruthie Sudderth, Senior Vice President, Public Affairs and Communications, Michigan Health & Hospital Association; Kate Wells, Health Reporter, Michigan Radio


OTA Reception [Engineering via SBE Ennes Workshop] with Javier Ruano, Televes USA

Mathematics of Reliability [Engineering via SBE Ennes Workshop] with Fred Baumgartner, CPBE, CBNT, Trustee Ennes Education Foundation Trust

Grounding and Lightning [Engineering via SBE Ennes Workshop] with Jeff Welton, CBRE, Nautel

Drone Benefits in the Broadcast Industry” [Engineering via SBE Ennes Workshop] with Phil Larson, QForce

Using RF Filter, Line, and Antenna Sweep Measurement Data in FM & TVwith Karl Lahm, P.E., Broadcast Transmission Services, LLC


Management vs. Leadership: The Differences, and How to be Good at Both
with Mark Levy, President and Co-Founder, Revenue Development Resources (RDR)

Music Performance Licensing – How It Works
with Janet McHugh, Television Music License Committee, LLC and Bill Velez, Radio Music License Committee


Covering Breaking News: Mental Health Best Practices” Roundtable Discussion
with Jennifer Cronkite,Community Mental Health Authority of Clinton, Eaton Ingham Counties;
Neille-Ann Giffune, WSHM/WEYI-TV (Flint); Jane Hodak, WNEM-TV (Saginaw); Ian Perry (American Foundation for Suicide Prevention

Minutes-A Broadcaster’s Tool for More Effective News Coverage
with Dustin Dwyer, Michigan Radio;
Brad Gowland, Michigan Radio

Finding Light in Dark Times in Journalism” [News]
with Kayla Sullivan, Public Relations and Social Media Influencer, Digital Media Specialist, Oklahoma House of Representatives

Covering More…With Less [News]
with Kevin Benz, i-Media Strategies

5 Ways to Love your Work Again (and maybe your newsroom)” [News, Management] with Kevin Benz, i-Media Strategies


Engagement is the Metric that Matters” [Promotions]
with Lori Lewis, Founder, Lori Lewis Media

Creating Better Video 101: No Matter Where You Are or What Tools You Have” [News, On-air, Promotions]
with Joshua Phelps, Creative Director & Producer Arland Communications


Selling with Post COVID Consumer Research
with Gary Moore & Eric Moore, Local Broadcast Sales

Reinvent your Sales Value
with Jim Mathis, The Reinvention PRO™

The Unequivocal Laws of Sales
with Jim Mathis, The Reinvention PRO™

The Seven Steps of Selling Success [Sales]
with Jeff Schmidt, Senior Vice-President, Professional Development, The Radio Advertising Bureau

The Digital Demand: How Your Station Can Meet and Create Need” [Sales, Management]
with Chris Fleming, Executive Vice President, El Dorado Broadcasters

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