Posts by micronetalena.rehberger
Why You Should Segment Your Radio Station’s Email Campaigns
By: Seth Resler Jacobs Media Strategies It’s no secret that email marketing is one of the most effective ways to reach your listeners. But with so much competition in the inbox, it’s more important than ever to make sure your campaigns are targeted and relevant. Unfortunately, many radio stations employ the same strategy for their…
Read MoreEastern Michigan University Dedicates Garden to Honor Lisa Barry
On June 17, Eastern Michigan University held ceremonies to dedicate a memorial garden in honor of the late Lisa Barry, WEMU-FM radio host and reporter, who passed away on November 30, 2021. The garden is on the west side of King Hall, between Hover and King. Lisa Barry was a lifelong metro Detroiter with a…
Read More3 Current and Former Michigan Broadcasters Nominated for 2022 Radio Hall of Fame
The Museum of Broadcast Communications has announced the Radio Hall of Fame 2022 nominees. Among the 24 were three past and current Michigan-based personalities: Mojo in the Morning at WKQI-FM (Detroit); former Grand Rapids personality Kevin Matthews and former Grand Rapids personality Laurie DeYoung. Mojo in the Morning is currently heard on WKQI-FM as well…
Read MoreJudson Beck Appointed WJMN-TV VP/GM as Mike Smith Retires
Judson Beck is the new Vice President/General Manager of Nexstar’s WJMN-TV (Marquette) and sister station WFRV-TV (Green Bay). Judson, a 37-year broadcasting veteran, replaces Mike Smith. Smith has retired after 7 years at the helm of the two stations and after 35 years in the business, working as a National Sales Manager, General Sales Manager…
Read MoreWZZM Hires Brooks Blanton as News Director
Tegna’s WZZM-TV (Grand Rapids) has announced the hiring of market veteran Brooks Blanton as its new News Director. Blanton previously served as News Director of crosstown WXMI-TV from 2013-2021. “Brooks knows West Michigan so well which is such a benefit. He knows what’s important and relevant to our audience,” said WZZM-TV President and General Manager, Dan…
Read MoreWNEM-TV Revisits 1993 Local Radio in Flint/Saginaw/Bay City
On June 9, WNEM-TV (Flint/Saginaw/Bay City) opened its vault and took viewers back in time to 1993 local radio with a look at WMAX-AM’s “Max Air-One.” piloted by “Captain” Kevin Hawley. Hawley was the market’s “eye in the sky” with daily morning and afternoon traffic reports on the station… not with a helicopter, but with…
Read MoreVox Examines the TikTok-to-Spotify Pipeline
By: Seth Resler Jacobs Media Strategies I spent Memorial Day Weekend at Podfest Expo in Orlando, and while it was a fantastic conference, it was also the moment when Covid finally caught up with me, so I’m out sick today. But I didn’t want to leave you empty-handed, so please watch this excellent new video…
Read MoreWEMU Announces Two New Staffers in Newsroom
Eastern Michigan University’s WEMU-FM has announced the hiring of two new staff members. Cathy Shafran has joined the station as News Anchor/Reporter. Shafran brings nearly 40 years of broadcast experience to the station, having worked as an anchor/reporter at WMAX-AM (Grand Rapids) from 1978-1980 and at WJRT-TV (Flint) as a reporter from 1980-2011. Among her…
Read MoreFCC Proposes 13% Hike in 2022 Regulatory Fees
MAB Washington Counsel David Oxenford shares news that the FCC, in a Notice of Proposed Rulemaking, has proposed a 13% increase in the annual fees paid by radio stations. NAB President and CEO Curtis LeGeyt issued a statement saying, “The FCC’s regulatory fee proposal subjects local radio broadcasters to a staggering 13% fee increase from last…
Read MoreMSU Announces ComArtSci Leadership Transition
Prabu David, dean of Michigan State University’s College of Communication Arts and Sciences has announced that he has accepted the position of associate provost for faculty and academic staff development at MSU, effective July 1, 2022. He will stay on as ComArtSci dean until a new dean is appointed. A search will begin in the…
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