Posts Tagged ‘Issue 195’
EEO Relief for Broadcasters Hiring in the Post-Shutdown World
By: David Oxenford, Wilkinson Barker Knauer LLP The FCC announced on Monday (5/4) a policy that will relieve broadcasters of wide-dissemination EEO obligations in rehiring laid-off employees in a post-shutdown world. Because of the significant economic hit taken by broadcasters when so many advertisers pulled their advertising schedules as so many businesses shut down, many broadcasters…
Read MoreLivestreaming Options for Radio Air Talent: Zoom vs. BeLive vs. StreamYard
By: Seth Resler Jacobs Media Strategies The COVID-19 pandemic has turned many radio broadcasters into video personalities as they scramble to livestream on Facebook, YouTube, and Instagram in an attempt to engage with their audiences. “Faces for radio” are suddenly becoming “faces for the web.” Of course, there’s a learning curve as we all scramble…
Read MoreCOVID-19 is Challenging Media Plans. Why Brands Should Advertise.
Editors note: Brogan & Partners is a full service marketing and advertising agency serving clients for over 30 years. They have partnered with the MAB through the MDHHS for many years. Together we have helped Michiganders attain a healthy way of life. By: Lori Bahnmueller & Becky Robertson, Brogan & Partners Convergence Marketing The COVID-19…
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