Connecting to Local Communities

On December 7, S.A.Y. Detroit Founder and 760 WJR host Mitch Albom aired live from the Somerset Collection in Troy, as community leaders and celebrities dropped in to talk on the broadcast and help raise donations.

On December 8, Nexstar’s WLNS-TV (Lansing) held its 16th Annual Day of Giving, again this year benefiting the Greater Lansing Food Bank and the South Michigan Food Bank to help feed those in need during the holiday season. 

iHeart Radio/West Michigan’s 24th annual Helen Devos Children’s Hospital Radiothon was held December 7-8 and raising over $601,000 for West Michigan’s children and families.

This past October, WLEN-FM/WQTE-FM and 96.5 The Cave, along with community partners, spent 10 days collecting gently used coats and blankets to “Keep Lenawee Warm.” The stations have just released this years totals.

It’s the 10th year for WION’s (Ionia) “Treasures for Troops,” and this year’s drive is complete. The station announced on November 20, that working together, WION’s listeners, friends, advertisers, and Ionia and Saranac School Systems helped the Blue Star Mothers ship out 198 boxes to servicemen and women who are far from home!

The annual WLUC-TV (Marquette) TV6 Canathon has been underway since November 1 and that effort will continue through today, December 1. The Canathon is a month long effort to collect donations of canned goods to help feed a hungry neighbor.

On November 16, Audacy’s WOMC-FM (Detroit) held its 6th annual “Turn Up the Miracles Radiothon” and raised (at last report) $488,617 for Beaumont Children’s, a Children’s Miracle Network Hospital.

As part of a November fundraiser, WCMU Public Media invited listeners to donate not only to the station, but to also to give the gift of food and support food bank partners in Michigan.  10% of all donations over $60 were designated “Gift of Food” thank-you gifts.