Friends of Bill Burton MAB Foundation Board Scholarship
One $750 Scholarship Awarded
Bill Burton, former President/COO of the Detroit Radio Advertising Group (DRAG), was radio’s biggest cheerleader with a very enthusiastic attitude towards the broadcast industry. His primary responsibility was to sell radio at the decision-making level and he was individually behind an estimated $300 million in sales during his 30-year career. Burton’s “Why Radio” sales presentation began with him laying out a piece of velvet on the desk, because what he was selling was more precious than fine jewelry. He was known to once hire a marching band to thank a client for their business.
Burton passed away in 2014, but his positive impact on the broadcast word is still remembered today. More information about Bill Burton can be found here.
The recipient shall exhibit professional promise within the broadcast industry. Factors such as creativity, leadership, entrepreneurial spirit, perseverance and natural ability should be considered equally with the more traditional measures of academic performance. The applicant must have a cumulative grade point average of 3.0 or higher on a 4.0 scale, be enrolled in a broadcast or media related degree program at a Michigan college, university or trade school, and plan on continuing their education for the following semester.
Thank you applicants! Winners will be notified in February 2023 and celebrated at the Student Awards Luncheon at the Great Lakes Media Show on March 15, 2023.