Friends of Bill Burton MAB Foundation Board Scholarship
One $750 Scholarship Awarded
Bill Burton, former President/COO of the Detroit Radio Advertising Group (DRAG), was radio’s biggest cheerleader with a very enthusiastic attitude towards the broadcast industry. His primary responsibility was to sell radio at the decision-making level and he was individually behind an estimated $300 million in sales during his 30-year career. Burton’s “Why Radio” sales presentation began with him laying out a piece of velvet on the desk, because what he was selling was more precious than fine jewelry. He was known to once hire a marching band to thank a client for their business.
Burton passed away in 2014, but his positive impact on the broadcast word is still remembered today. More information about Bill Burton can be found here.
The recipient shall exhibit professional promise within the broadcast industry. Factors such as creativity, leadership, entrepreneurial spirit, perseverance and natural ability should be considered equally with the more traditional measures of academic performance. The applicant must have a cumulative grade point average of 3.0 or higher on a 4.0 scale, be enrolled in a broadcast or media related degree program at a Michigan college, university or trade school, and plan on continuing their education for the following semester.
- Letter of recommendation from an instructor or director of broadcast/media department
- Other recommendation(s) from internships, work, community or extra-curricular activities
- 200-word sales pitch outlining “Why You.” This should include what makes you enthusiastic about broadcast and media. We want you to share with us how you’ll positively impact the industry when you enter the field professionally. How will you be fabulous? Use this opportunity to help us get to know you and to share your passion for the broadcast industry.
The winning submission may be used by the MAB/MABF in future marketing materials both online and in print.
- Copy of School Transcript