Webinar Archive (member password-required):
2024 Third Thursday Webinars | All Webinars Begin at 1:00PM ET
It is no secret that streaming platforms have become a popular way to view content. However, there are questions about who is watching which services, whether these services have advertising, and whether these streaming viewers also view linear TV.
The 2023 SVOD study, a brand-new 4,000-respondent survey implemented by the well-regarded research company GfK and commissioned by TVB, attempts to better understand this vast world of streaming and how linear television, more specifically, local broadcast TV fits in it. Key findings from this study help advertising decision makers better understand the media landscape and showcase the value linear TV continues to have for advertisers.
With the meteoric rise in AI, what do broadcasters need to know about what's on the horizon. In this session, the NAB will define AI, what technologies are available to enhance local broadcasts, and tips to avoid potential pitfalls.
The Alternative Broadcast Inspection Program (ABIP) was created several years ago as a joint project between the FCC and State Broadcasters Associations. An ABIP inspector will visit your station to review various items to aid the station in becoming and maintaining compliance with the latest FCC Rules and Regulations. In this session we will cover each of the items that the alternative inspector will be looking at and offer advice on correcting any areas that need attention.
We'll discuss a contemporary way of thinking about what business our clients actually think we’re in and how to make sure we’re speaking their language, not ours. We’ll even propose changing some of the words we use internally so we can build a more sales-oriented culture in our stations. We’ll also work on preparation for client meetings, focusing on the three powerful types of questions all AE’s should understand so they can uncover true customer needs. We'll wrap it up by revealing the “Top 10 Traits” of great salespeople.
The 2024 elections are testing journalists as never before as truth takes a backseat to self-interest and polarization makes neutral coverage almost impossible. How do we cover candidates who treat truth as a convenience and voters who look for agreement over clarity. This session will take political polarization head on, giving real options for journalists interested in telling the truth over talking points. We will also look at specific coverage examples that take coverage away from the horse race and focus on the candidate.
Connectivity in the car has opened new opportunities to improve the listening experience and to gain new insights with DTS AutoStage. Pairing broadcast and IP in the car can now change the way your listeners experience your station and at the same time, give you a better understanding of your audience. For the first time ever, stations can now access real-time metrics coming from the vehicle for their AM/FM stations. All for FREE!
The NAB's Nicole Gustafson will host a conversation with members of the Congressional Broadcasters Caucus to discuss how the industry is viewed from the halls of Congress and legislation that will impact the future of local TV and radio. The mission of the Caucus is discussing and solving issues of importance to the broadcast community, specifically local broadcast radio and television stations, as well as other forms of broadcast journalism.
Long-form video viewing is on the rise. And short-form video fatigue is bubbling under. But it doesn’t mean stop with short form. It means it’s time to get ahead of it and develop an intentional (long-form) and discovery (short-form) viewing strategy. Join Lori Lewis Media for a workshop on how to master the balance needed with both content forms. This is an opportunity to learn how longer video content builds on brand remembrance as well as leveraging shorter video content to increase awareness and growth by getting discovered in feeds.
Psychological safety is a shared belief held by members of a team that it’s ok to take risks, to express ideas and concerns, to speak up with questions, and to admit mistakes – all without fear of negative consequences (HBR, 2023). Research shows that psychological safety is integral to employee well-being, retention, engagement, collaboration and innovation. It is also linked to high performing teams. In this session, we will discuss what psychological safety looks like and how leaders can cultivate it to nurture thriving teams.
Mark your calendars to spend “Third Thursdays with the MAB” each month and keep an eye out for special extra webinars to be posted. Webinars are free to MAB members, and all are archived for later viewing. Questions? Contact Dan Kelley at 1-800-YOUR-MAB.