The Michigan Association of Broadcasters (MAB) and the Michigan High School Athletic Association (MHSAA) partnered to help students launch careers in media at the Great Lakes Broadcast & Sports Media Academy on December 7th at Ford Field in Detroit.
The full-day event allowed those interested in a career in media to connect with Michigan TV and Radio stations during a career fair, network with peers, and learn from some of the industry's leading talent in every aspect of media - on-air, engineering, sales, programming, and production. The Academy allowed future broadcasters to connect, engage, and have some fun at one of Michigan's marquee venues.
Sessions and Speakers
Keynote Address: A Conversation with the Detroit Tigers' Dan Dickerson
Live Broadcast from Detroit's Karsh and Anderson on 97.1 The Ticket
Karsch & Anderson of 97.1 The Ticket in Detroit will broadcast live from Ford Field to give attendees exclusive access to see what goes into producing and airing a live broadcast.
9:45 am & 10:45 am, pre-registration required
You have five minutes to ask questions to some of the best broadcasters in the industry... GO! This popular session allows emerging professionals a unique opportunity to meet with Michigan broadcast professionals in a personal, one-on-one style setting. Come prepared with great questions and ready to make a good impression. Pre-registration is required for this opportunity. Reserve your spot when you register online.
Be Your Own Streamer
10:45 am & 11:45 am, Sponsored by Michigan Digital
Streaming allows you to connect your content to audiences anywhere on almost any device. But what makes a successful streamer? In this session, you will learn about the equipment and skills that can take your stream to the next level and stand out whether you are a broadcaster taking your content to different platforms or a podcaster, YouTuber, or e-sports correspondent.
On-Air and Online: Effective Writing for all Platforms
Any great on-air talent knows how to write and write well. Writing for on-air and online platforms is different, but having those skills is necessary for connecting with and growing your audience. Join this session to learn what makes effective writing and what you can do to improve your skills and make you more attractive to employers.
Elevating Storytellers: Adding drone capabilities to your storytelling playbook may be easier than you think
Zach Huffman, Founder and CEO of Hyvion, will lead a discussion on FAA regulations and telling your story from above.
Piecing it All Together: Enhance Your Video Editing
The footage is shot, the script is written, but how does a story come together in a way that is concise, engaging, and gets the message across? In this session, learn key tips to editing video specifically using Premiere Pro that will help you work faster and make a video piece more dynamic.
Connecting and Growing your Audience: What Makes an Elite On-Air Program
9:45 am & 10:45 am
There is so much competition in media, it is often challenging to stand out or connect with a large audience. Hear from broadcasters who are creating innovative content to connect with viewers and listeners in unique ways. Learn what you can do to get your creativity flowing and how you can position your ideas to get the attention of station leadership and investors/sponsors.
Beyond the Dial: Engaging Social Media
10:45 am & 11:45 am
It’s no secret that a strong presence on social media is key to any company’s success. But, what makes it effective? Learn how to best engage with your audience and if done correctly how your social media can enhance your career.
Step Your Game Up: Selling Your Talent
No matter what you do in media, you need to know how to sell. You have to sell your talent on-air, find sponsors for shows, and sell the value of your station and programming. Join this session to better understand how sales and programming work together, what each side needs to know about the other, and the keys to successful sales efforts to stand out from the competition.
Creating Dynamic Play-by-Play: A Panel Discussion
Play-by-Play is so much more than just putting on a headset and talking about sports. The best of the best are students of the game who are writers, thinkers, and observers. Breaking into the industry is challenging, but it can be a rewarding, fun career with access to some of the biggest events in the world. Hear tips from professional sports broadcasters on what skills to learn and develop and what you can do now to break into the industry. Panelists will share their career paths and provide tips and advice for honing your skills and standing out from the crowd.
Hear and Now: Career Opportunities in Broadcast Engineering
Music and audio recording are multi-faceted with a plethora of career paths available to those interested in the field. Whether you want to host or produce your own radio show or podcast, are an aspiring DJ, or a future music producer, you’ll need to first learn the basics of audio engineering concepts and how to position yourself as an expert.