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Great Lakes Broadcast and Sports Media Academy


Returning to Detroit Fall 2024!

The Michigan Association of Broadcasters (MAB) and the Michigan High School Athletic Association (MHSAA) partner to help students launch careers in media at the Great Lakes Broadcast & Sports Media Academy.

The full-day event allowed those interested in a career in media to connect with Michigan TV and Radio stations during a career fair, network with peers, and learn from some of the industry's leading talent in every aspect of media - on-air, engineering, sales, programming, and production.  The Academy welcomed future broadcasters to connect, engage, and have some fun at one of Michigan's marquee venues.

Student Talent Showcase: Highlight Your Broadcast Skills

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weather experience 2
interview celebs

In partnership with State Champs! Sports Network, students had the opportunity to practice being a broadcaster.  They recorded news and sports stories with a teleprompter with Ford Field as a backdrop, tested their interview skills as they asked questions to broadcast celebrities, used a green screen to deliver their own weather forecast via the WILX-TV Weather Experience, and put their best face forward with a free headshot to supplement their resume and online profiles, sponsored by Midwest Communications, Inc.

2023 Sessions and Speakers

Women Shaping Broadcast Media’s Present & Future

In an era of unprecedented media evolution, this session brings together women who are defining the present and future of broadcast media. Explore the journeys of remarkable women who are creating new opportunities for those who follow in their footsteps. From newsrooms to production studios, from radio waves to streaming services, these women have transformed the way we engage with information and entertainment. They will share their achievements, lessons learned, and the strategies they've employed to overcome obstacles.

Shaina Humphries web
Debbie Petersmark website
Jade Springart 2
The Art of Storytelling: Crafting Compelling Narratives

Elevate your reporting with the transformative power of storytelling.  The panel of veteran journalists will explore how to make complex issues relatable, memorable, and engaging. Discover the balance between factual accuracy and emotional connection in reporting.

Max Goldwasser web
Rachel Ishikawa
Al Martin
The Production Power of Editing a Good Promo

In broadcast media, you only have a short time to capture the attention of your audience.  In this session, learn some essential techniques and strategies behind the art of promotional video editing that can transform a simple concept into an irresistible call to action.

This session is designed for aspiring editors, content creators, marketers, and anyone interested in understanding the intricate process of crafting a successful promo that leaves a lasting impression.

Mike Stewart
From Athletes to Analysts: The Game of Preparation, More than X’s and O’s

Like athletes, the best broadcasters practice and prepare to be ready for the spotlight.  This panel of former athletes have seamlessly transitioned from the field to the broadcasting booth and will offer an in-depth and unique perspective into their process. Explore the art of effective communication in the world of sports broadcasting with tips on delivering engaging commentary, captivating stories, and expert analysis to keep viewers and listeners enthralled.

Jehuu Caulcrick web2
Jeanna Trotman web
Embracing AI to Enhance Your Future

The transformative power of Artificial Intelligence (AI) is reshaping industries, economies, and even the way we live, learn, and work. But how does it factor in to the future of media?  Learn tools, tricks, and the ethics needed to enhance your role as a media professional.

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rob davidek2
From Concept to Completion: The Wizardry of Sales and Marketing

Want a career that can be flexible and lucrative, welcome broadcast media sales and marketing. In this session, you’ll learn about turning ideas into remarkable success stories that help businesses grow and connect with audiences.

Dan Cash web
Kara Damm web
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