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Great Lakes Broadcast and Sports Media Academy

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December 7, 2022 | Ford Field | 9:00 am - 3:00 pm

The Michigan Association of Broadcasters (MAB) and the Michigan High School Athletic Association (MHSAA) are helping students launch careers in media at the Great Lakes Broadcast & Sports Media Academy on December 7th at Ford Field in Detroit.

The full-day event allows those interested in a career in media to connect with Michigan TV and Radio stations during the career fair, network with peers, and learn from some of the industry's leading talent in every aspect of media - on-air, engineering, sales, programming, and production.  The Academy allows future broadcasters to connect, engage, and have some fun at one of Michigan's marquee venues.

A free "Career Fair Only" option is available  for those only wanting to meet with stations during the career fair times.

Full conference registration is now closed. "Career Fair Only" registration is still available at the link below. This registration option is free and will give registrants access to attend the media career fair from 1:45 pm - 3:45 pm.

Please contact Rachel Krause at the MAB with questions, krause@michmab.com

Schedule

Schedule is subject to change

8:00 am - 9:00 am

9:00 am - 9:30 am

9:45 am - 10:30 am

Arrival, Registration, Networking, Light Breakfast

Opening Remarks

Concurrent Breakout Sessions 1
>> Speed Networking 1
>> Connecting & Growing your Audience: What makes an Elite On-Air Program
>> On Air & Online: Effective Writing for all Platforms
>> Elevating Storytellers: Adding Drones Capabilities
>> Piecing it All Together: Enhance Your Video Editing
>> Educator Round Table Discussions

10:45 am - 11:30 am

Concurrent Breakout Sessions 2
>> Speed Networking 2
>> Connecting & Growing your Audience: What makes an Elite On-Air Program
>> Be Your Own Streamer
>> Step your Game up: Selling your Talent
>> Beyond the Dial: Engaging Social Media
>> Educator Round Table Discussions

11:45 am - 12:30 pm

Concurrent Breakout Sessions 3
>> Creating Dynamic Play-by-Play: A Panel Conversation
>> Be Your Own Streamer
>> Hear and Now: Career Opportunities in Audio Engineering
>> Beyond the Dial: Engaging Social Media

12:30 pm - 1:45 pm

1:45 pm - 3:45 pm

Lunch and Keynote Address

Sessions and Speakers

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Keynote Address: A Conversation with the Detroit Tigers' Dan Dickerson
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Live Broadcast from Detroit's Karsh and Anderson on 97.1 The Ticket

Karsch & Anderson of 97.1 The Ticket in Detroit will broadcast live from Ford Field to give attendees exclusive access to see what goes into producing and airing a live broadcast.

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Scott Anderson headshot 1-1
Speed Networking

9:45 am & 10:45 am, pre-registration required

You have five minutes to ask questions to some of the best broadcasters in the industry... GO! This popular session allows emerging professionals a unique opportunity to meet with Michigan broadcast professionals in a personal, one-on-one style setting. Come prepared with great questions and ready to make a good impression. Pre-registration is required for this opportunity. Reserve your spot when you register online.

Be Your Own Streamer

10:45 am & 11:45 am, Sponsored by Michigan Digital

Streaming allows you to connect your content to audiences anywhere on almost any device. But what makes a successful streamer?  In this session, you will learn about the equipment and skills that can take your stream to the next level and stand out whether you are a broadcaster taking your content to different platforms or a podcaster, YouTuber, or e-sports correspondent.

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Michael Stevens
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On-Air and Online: Effective Writing for all Platforms

9:45 am

Any great on-air talent knows how to write and write well.  Writing for on-air and online platforms is different, but having those skills is necessary for connecting with and growing your audience.  Join this session to learn what makes effective writing and what you can do to improve your skills and make you more attractive to employers.

Colin Jackson
Elevating Storytellers: Adding drone capabilities to your storytelling playbook may be easier than you think

9:45 am

Zach Huffman, Founder and CEO of Hyvion, will lead a discussion on FAA regulations and telling your story from above.

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Piecing it All Together: Enhance Your Video Editing

9:45 am

The footage is shot, the script is written, but how does a story come together in a way that is concise, engaging, and gets the message across?  In this session, learn key tips to editing video specifically using Premiere Pro that will help you work faster and make a video piece more dynamic.

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Connecting and Growing your Audience: What Makes an Elite On-Air Program

9:45 am & 10:45 am

There is so much competition in media, it is often challenging to stand out or connect with a large audience.  Hear from broadcasters who are creating innovative content to connect with viewers and listeners in unique ways.  Learn what you can do to get your creativity flowing and how you can position your ideas to get the attention of station leadership and investors/sponsors.

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Mark Skol headshot
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Beyond the Dial: Engaging Social Media

10:45 am & 11:45 am

It’s no secret that a strong presence on social media is key to any company’s success.  But, what makes it effective? Learn how to best engage with your audience and if done correctly how your social media can enhance your career.

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Step Your Game Up: Selling Your Talent

10:45 am

No matter what you do in media, you need to know how to sell.  You have to sell your talent on-air, find sponsors for shows, and sell the value of your station and programming.  Join this session to better understand how sales and programming work together, what each side needs to know about the other, and the keys to successful sales efforts to stand out from the competition.

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Creating Dynamic Play-by-Play: A Panel Discussion

11:45 am

Play-by-Play is so much more than just putting on a headset and talking about sports.  The best of the best are students of the game who are writers, thinkers, and observers.  Breaking into the industry is challenging, but it can be a rewarding, fun career with access to some of the biggest events in the world.  Hear tips from professional sports broadcasters on what skills to learn and develop and what you can do now to break into the industry. Panelists will share their career paths and provide tips and advice for honing your skills and standing out from the crowd.

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Jeremy Otto Headshot
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Hear and Now: Career Opportunities in Audio Engineering

11:45 am

Music and audio recording are multi-faceted with a plethora of career paths available to those interested in the field.  Whether you want to host or produce your own radio show or podcast, are an aspiring DJ, or a future music producer, you’ll need to first learn the basics of audio engineering concepts and how to position yourself as an expert.

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Seth Resler
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Robert Spiers 1-1

Thank You Sponsors

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