Michigan Broadcasters Serve Michigan Communities
For local radio and television stations, community service is more than a passing concern. It is a way of doing business. Everyday in Michigan, from Detroit to Escanaba and everywhere in between, broadcasters are going to bat for community charities, educating residents about important local issues, delivering life-saving information in times of disaster, and continually renewing their commitment to their communities.
Michigan Broadcasters’ Contributions annually include $53,360,686 in Charitable Contributions, $81,636,827 in Disaster Relief, $195,349,264 in Donated Airtime. 178 is the average number of PSAs each radio and TV station airs each Week. $330,346,777 in total public service contribution.
One of the main missions of the MAB is to help their members serve their communities better. In doing this we seek out issues of statewide importance which have been identified by individuals and lawmakers to help. MAB members work collectively on a volunteer basis to educate listeners and viewers on the important issues through the airing of on-air messages. No other industry has the impact on local communities like free over-the-air broadcasting. Michigan radio and television stations understand the importance of community service. They live it every day.
WTIQ-FM, WGKL-FM, WCMM-FM, WGLQ-FM, WCHT-FM (Escanaba), WUPZ-FM, WUPG-FM, WUPF-FM, WDMJ-AM, WJPD-FM (Marquette), WIMK-FM, WMIQ-AM, WZNL-FM (Iron Mountain), WUPT-FM (Ontonagon)
“Stuff The Studio” was Radio Results Network’s 1st Annual Food Drive to collect non-perishable food donations to fill local food pantries across much of the Upper Peninsula! The stations did live remote broadcasts at several local businesses to raise awareness of the project and collect food in several cities and towns. Locations included Escanaba/Gladstone, Marquette, Manistique, Iron Mt. & several others in between. Nearly two tons of food was distributed to local food pantries in the U.P.
“Treasures for Troops” collected items on behalf of Blue Star Mothers Chapter #188 of Ionia, Montcalm, and Kent Counties. WION conducted live broadcasts November 14-18 from the Village Market of Muir, Young Chevrolet-Buick-GMC of Ionia, and the Lowell Area Chamber of Commerce. More than 230 boxes were packed with donations and collected in this yearly event, and included letters, cards, and notes from Saranac, Ionia, and Lowell students, Ionia area residents, and others. The boxes went to active military members deployed far from home.
WOOD-TV (Grand Rapids)
Beasley Media Group’s Detroit Praise Network (98.3 FM/99.9 FM / 105.9 HD2) hosted the 2023 National Urban Radio Cares for St. Jude Kid’s Radiothon to benefit St. Jude Children’s Research Hospital. Thanks to the support of generous donors, families never receive a bill from St. Jude for treatment, travel, housing or food because all a family should worry about is helping their child live. The final total raised through the Detroit Praise Network Radiothon was $68,727.
Local Michigan Radio & Television Broadcasters
The commercial local broadcast industry, terrestrial radio and television stations, is critically important to the United States economy as a whole and to local economies in particular. Local radio and television’s key role in the dissemination of entertainment and local programming is well established. Its important value to the national economy is often overlooked, and in many ways taken for granted. This analysis quantifies some of the core ways commercial local radio and television stations enhance economic productivity, efficiency, and growth. Only local commercial broadcast radio and television is included in this analysis.
All data ©2021 Woods & Poole Economics, Inc. Used with permission from the National Association of Broadcasters