Michigan Broadcasters Serve Michigan Communities
For local radio and television stations, community service is more than a passing concern. It is a way of doing business. Everyday in Michigan, from Detroit to Escanaba and everywhere in between, broadcasters are going to bat for community charities, educating residents about important local issues, delivering life-saving information in times of disaster, and continually renewing their commitment to their communities.
Michigan Broadcasters’ Contributions annually include $53,360,686 in Charitable Contributions, $81,636,827 in Disaster Relief, $195,349,264 in Donated Airtime. 178 is the average number of PSAs each radio and TV station airs each Week. $330,346,777 in total public service contribution.
2018-19 MAB Statewide Community Service Campaign encouraging childhood vaccinations
Nexstar-owned Television Station staff volunteering in their local communities - June 17, 2019
WBCK/WBXX-FM (Battle Creek) raises over $77k for homeless family shelter - June 21-22, 2019
WCRZ-FM (Flint) raises $48k for local Whaley Children's Center - July 17-19, 2019
WEYI-TV (Flint) purchases and donates atmospheric water generator to church - July 10, 2019
Cumulus Media’s WJR-AM (Detroit) raises $1,724,023 for The Salvation Army of Metro Detroit February 24-25, 2022
Jackson Radio Works' Community Career Day - September 17, 2019
WKHM-AM/FM (Jackson) raises $7k for local charities with radio auction - July 23, 2019
WKQI-FM (Detroit) raises $2.5 million for Make-A-Wish Foundation- July, 2019
WQHH-FM (Lansing) Annual Backpack Giveaway - August 15, 2019
WRSR-FM (Flint) Fox Feeding Frenzy raises $61k+ for The Food Bank of Eastern Michigan - March 4, 2022
WWTV/WWUP-TV (Cadillac) and WTCM-FM (Traverse City) team up for TC Jobfest - April 3, 2019
WXYZ/WMYD-TV (Detroit) awarding grants to 7 area non-profit organizations - March, 2019
Mid-West Family’s WYTZ-FM (Bridgeman/Benton Harbor/St. Joseph) raises $40k for St. Jude’s Childrens Hospital - February 23-24. 2022
One of the main missions of the MAB is to help their members serve their communities better. In doing this we seek out issues of statewide importance which have been identified by individuals and lawmakers to help. MAB members work collectively on a volunteer basis to educate listeners and viewers on the important issues through the airing of on-air messages. No other industry has the impact on local communities like free over-the-air broadcasting. Michigan radio and television stations understand the importance of community service. They live it every day.
Local Michigan Radio & Television Broadcasters
9.48 thousand jobs
$23.65 thousand jobs
40.47 thousand jobs
The commercial local broadcast industry, terrestrial radio and television stations, is critically important to the United States economy as a whole and to local economies in particular. Local radio and television’s key role in the dissemination of entertainment and local programming is well established. Its important value to the national economy is often overlooked, and in many ways taken for granted. This analysis quantifies some of the core ways commercial local radio and television stations enhance economic productivity, efficiency, and growth. Only local commercial broadcast radio and television is included in this analysis.
All data ©2019 Woods & Poole Economics, Inc. Used with permission from the National Association of Broadcasters