December 2019
The Way Radio Thinks About Digital Makes It Harder to Sell
By: Seth Resler, Jacobs Media Strategies Every year, advertisers tell us the percentage of their marketing budget allocated to “digital” is increasing. On the other hand, the portion dedicated to “traditional media” is heading south. Ever since “digital” became attractive to advertisers, traditional broadcasters have struggled to find their foothold in this world. In the…
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