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The More Things Change, the More They Remain the Same: Risks of Using or Accepting or Engaging in Advertising or Promotions that Use FINAL FOUR or Other NCAA Trademarks: 2025 Update

Mitchell Stabbe

This is my tenth annual column on the subject of the potential pitfalls to broadcasters in using the NCAA’s FINAL FOUR and other trademarks or accepting advertising that use the marks.  I began last year’s post with the comment that the last few years had been filled with changes in college sports.  I also noted that the NCAA’s hard line against unauthorized uses of FINAL FOUR or its other marks had not changed.

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Local Radio Freedom Act Is Reintroduced in Senate

This past Tuesday (3/4), Senators John Barrasso (R-WY) and Maggie Hassan (D-NH) reintroduced the Local Radio Freedom Act (LRFA), a resolution opposing “any new performance fee, tax, royalty or other charge” on local radio stations. Twenty bipartisan senators have already cosponsored the resolution, signaling strong support for local radio stations in the new Congress.

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Longtime WLNS-TV Anchor Sheri Jones to Retire After Almost 37 Years

WLNS-TV (Lansing) anchor Sheri Jones has announced her retirement after almost 37 years of bringing the news to Mid-Michigan viewers.  The station notes on its website that Jones’s contributions to broadcasting have earned her a well-deserved place in the Michigan Journalism Hall of Fame, solidifying her status as a respected journalist.

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WRSR-FM (Flint) Raises Nearly $72k with Annual Feeding Frenzy

On February 28, Krol Communication’s WRSR-FM (Flint) held its Fox Feeding Frenzy, an annual event to raise funds for The Food Bank of Eastern Michigan. The station, along with many generous sponsors, the station’s incredible Listeners & tireless volunteers, were able to raise just shy of $72,000!

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Mid-West Family Media Makes Multiple Changes in Southwest Michigan

Mid-West Family Broadcasting is shifting formats and call letters on several signals in Southwest Michigan and Northeast Indiana. The changes, which have taken place this week, have “97.5 Y-Country” WYTZ-FM (Bridgman/Benton Harbor) taking the call letters and moving up the dial to 99.9, the former home of modern rock “Live 99.9” WQLQ-FM (Benton Harbor).

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March 2025 Regulatory Updates for Broadcasters – Daylight Savings Time, Comment Deadlines, FCC Ownership Rules in Court, Political Windows, and more

David Oxenford

While there are only a few regulatory deadlines scheduled for broadcasters this March, with more coming in April, as has occurred so many times in the last few years, we need to remind you that even the FCC deadlines in late March and early April could be postponed if there is a federal government shutdown, as the federal government is funded only through March 14. 

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Sumner Moorer joins WBKB as Anchor and Managing Editor

WBKB-TV (Alpena) has announced that Sumner Moorer as the new Anchor and Managing Editor for the news department in Alpena, Michigan. She brings three years of experience with her to help deliver local news, grow other journalists, and serve northeast Michigan.

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