Programming
12 Proven Strategies to Grow Ratings
By: Gary Berkowitz Berkowitz Broadcast Consulting One of the most exciting parts of my job is to work all over the US in many different markets. In this post, I will share the important points that come up most often in market after market. Identifying music is a major benefit to female listeners. When you…
Read More21 for 21 … 21 Programming Ideas for the New Year 2021
By: Gary Berkowitz Berkowitz Broadcast Consulting As we enter 2021, here are 21 programming points that will help you construct a “solid foundation” for your station in the new year. As each of the 21 points are released, they will appear here. Please check out my YouTube videos at https://www.youtube.com/user/garyberk1. 1. The music library and…
Read MoreAll Things Christmas Pandemic Edition 2020
By: Gary Berkowitz Berkowitz Broadcast Consulting The crisp feel of fall is here and that can only mean one thing; the holidays are just around the corner. Many retail locations are already decorated for the season and soon, hundreds of radio stations across the US will switch to all Christmas programming. With that in mind,…
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