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Welcome to the Great Lakes Broadcast & Sports Media Academy

Welcome to the Great Lakes Broadcast & Sports Media Academy

Welcome to the Great Lakes Broadcast & Sports Media Academy

Welcome to the Great Lakes Broadcast & Sports Media Academy

You’ve made it to Ford Field, now it’s time to explore, connect, and get inspired!

Use this page to plan your day: check out the full schedule, explore session details, meet your speakers, and find your way around with the event map.

From hands-on learning in the Media Lab + Career Fair Powered by MSU to hearing stories from top industry pros, every part of today is designed to help you discover your future in media.

Event Map

Find your way around Ford Field! All sessions take place in Gates G and F and the Hall of Legends on the second floor.

The Media Lab + Career Fair powered by MSU kicks off at noon in the Gate A Atrium, don’t miss your chance to explore, connect, and get hands-on with the latest in broadcasting and media technology.

Breakout Session Group 1 | 10:15 am - 11:00 am

Check out who’s speaking, what you’ll learn, and where to be, then get ready to take notes, ask questions, and get inspired!

Session Location: Gate F | 10:15 am - 11:00 am

Behind the Mic & Camera: Ask the Experts Roundtables

Join small-group conversations with industry pros. Each table covers a different topic, choose what interests you most, ask questions, and get advice from the people who do it every day. 

  • Broadcast Tech Trends: Explore how new technology, like AI, cloud production, and streaming, is shaping the future of broadcasting.
    Chris Brunt, Director of AI, Digital, & Revenue, Jacobs Media, Inc.
  • Digital Storytelling: Find out how to create short, engaging stories for websites and social media that connect with audiences on every platform.
    Tim Pamplin, Reporter, WWJ Newsradio 950, Detroit

  • Podcasting: From idea to upload, learn what it takes to create, produce, and promote your station’s, or your own, podcast.
    Zach Clark, Producer/Host, Audacy Sports & Originals, Detroit

  • Sports Reporting: Get tips on covering games, writing recaps, and reporting sports stories that keep fans engaged.
    Daniella Bruce, Broadcast Reporter for Detroit Tigers and Detroit Red Wings

  • Play-by-Play: Discover how play-by-play announcers bring the action to life and learn the basics of calling a game.
    Jeremy Otto, Play-by-Play Announcer

  • Investigative & Breaking News Reporting: Understand how reporters handle breaking news, verify information quickly, and keep stories accurate under pressure.
    Paula Tutman, Retired Journalist and Reporter, WDIV-TV, Detroit

  • Landing Your First Media Job: Hear what hiring managers look for in resumes, demo reels, and interviews, and how to land your first big opportunity.
    Mike Schram, News Director, WILX-TV, Lansing

  • Esports & Emerging Media: Explore how competitive gaming and streaming are opening new doors in broadcasting, production, and content creation.
    Adam Antor, Professor of Esports Production, Ferris State University

    Justin Summe, Esports Coordinator, Ferris State University

Session Location: Gate G | 10:15 am - 11:00 am

Anchoring, On-Air, & On-Screen Confidence

A great anchor isn't just someone who reads from a teleprompter, they connect with their audience through presence, delivery, and authenticity. This session helps students develop the skills to shine on-camera, on-air, and on-screen, whether anchoring news, sports, or entertainment. 

Nicole Buchmann web

Nicole Buchmann
Studio 10 Executive Producer & Host
WILX News 10, Lansing

Owen Oszust web

Owen Oszust
Sports Reporter
WILX News 10, Lansing

Session Location: Hall of Legends (2nd Level) | 10:15 am - 11:00 am

Storytelling & Trust in Sports

Industry veterans from FanDuel Sports Network will discuss how telecasts are more than just showing the game, they tell the stories of the teams, players, and how each game unfolds. Discover how stats, graphics, interviews, and behind-the-scenes access enhance the storytelling process and bring fans closer to the action. The session also explores how production teams build trust with players, coaches, and audiences to create authentic, engaging coverage that resonates beyond the final score.

Jason Dizik web

Jason Dizik
Live Event Producer,
Detroit Pistons & Tigers
FanDuel Sports Network

Screenshot 2025-10-30 094058

Emmy Rouleau
Pregame & Postgame Producer,
FanDuel Sports Network

Greg Kelser
Lead Analyst, Detroit Pistons
FanDuel Sports Network

Natalie Kerwin

Natalie Kerwin
Sideline Reporter/Host
FanDuel Sports Network

Breakout Session Group 2 | 11:15 am - 12:00 pm

Discover the next round of sessions, meet more industry pros, and keep the momentum going! Dive in, stay curious, and make the most of it!

Session Location: Gate F | 11:15 am - 12:00 pm

Career Conversations: Broadcasting & Beyond Roundtables

In this fast-paced roundtable session, students rotate between tables hosted by media leaders. Each table focuses on a practical career topic, from acing interviews to pitching yourself to employers.

  • Elevator Pitches: Learn how to pitch yourself (or your station) in 30 seconds with confidence and impact.
    Stephanie Lundberg, General Sales Manager, WWMT-TV, Kalamazoo

  • The Hardest Interview Questions: Get strategies for answering tricky interview questions like a pro.
    Mark Jaycox, VP/Market Manager, Midwest Communications, Inc., Lansing

  • Resume & Demo Reel Do’s and Don’ts: Discover what hiring managers really want to see, and what to avoid.
    Jade Springart, Program Director & Afternoon Host, WRIF-FM, Detroit

  • Networking in the Real World: Find out how to make authentic connections that lead to career opportunities.
    Carly Munoz, Assistant Brand Manager, Priority Health, Grand Rapids

  • What Hiring Managers Really Look For: Hear directly from decision-makers about the skills and traits that get candidates hired.
    Ryan Cole, Assistant News Director, ABC12-WJRT, Flint

  • Career Paths You Might Not Expect in Broadcasting: Explore unique and lesser-known roles in media that could be your perfect fit.
    Ian Rhodes, Production Manager, WDIV-TV, Detroit

  • From Internship to Full-Time Job: Tips for turning a temporary role into a career-launching opportunity.
    Shannone Dunlap, EVP & General Manager, Black Diamond Broadcast Group, Central & Northern Michigan

  • Building Professional Confidence Early: Learn how to project confidence in interviews, internships, and the workplace.
    Max White, Digital Executive Producer, WXYZ-TV, Detroit

Session Location: Gate G | 11:15 am - 12:00 pm

Crisis Coverage: Reporting When News Breaks

When breaking news happens, reporters have to react quickly, accurately, and responsibly. This session explores how journalists prepare for fast-moving events, balance speed with accuracy, and deliver stories under pressure.

Karen Drew

Karen Drew
Anchor/Reporter
WDIV-TV, Detroit

Nick Monacelli

Nick Monacelli
Anchor/Reporter
WDIV-TV, Detroit

B.Wirth Headshot

Brandon Wirth
News & Sports Director
Big Rapids Media Network, Big Rapids

Session Location: Hall of Legends (2nd Level) | 11:15 am - 12:00 pm

Fact vs. Fiction: Spotting Misinformation in the Digital Age

With misinformation spreading faster than ever, journalists play a vital role in verifying facts and protecting public trust. This session teaches practical strategies to identify false content and ensure credibility in reporting.

Marie Osborne

Marie Osborne
Director of Community Affairs & News
Cumulus Media, WJR-AM, Detroit

Curtis Paul

Curtis Paul
Digital Media Director
Cumulus Media, Detroit/Ann Arbor

Seth Wells 2024 HD headshot 1 cropped

Seth Wells
Morning Anchor/Executive Producer
WILX-TV, Lansing

Media Lab + Career Fair Powered by MSU | Noon - 3:00 pm

Step inside The Media Lab & Career Fair, powered by MSU: an interactive space designed for the next generation of storytellers. Get hands-on with the latest broadcasting and media technology, explore the future of journalism, radio, and digital content, discover colleges and universities leading the way in media education across the state, and connect directly with Michigan broadcasters to launch your career in media.

📸 Free Headshots

Get a professional photo for your LinkedIn or portfolio.

Sponsored by Midwest Communications, Inc.

⛅ Mobile Weather Experience

Step inside a working weather setup and learn live shot basics.

Brought to you by WILX TV10

🗒️ Teleprompter Reads

Try an on-air read with a real prompter.

Brought to you by WDIV Local 4

🎬 Production Trailer Tours

Go behind the scenes of a working production setup.

From Ferris State University

🏟️ LTU Creative Hub

Get interactive and practice sideline reporting

With Lawrence Technological University, Specs@LTU, & State Champs! Sports Network

🎬 Hot Take Challenge

Interact with the app and record your sports hot takes.

With SportsCaster.com

🎮 Esports Shoutcasting

Call the action and learn the art of live esports commentary.

With Michigan High School Esports Federation

🗒️ Career Fair Stations & Companies

Meet recruiters & ask about jobs & internships.

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