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How Stations Can Secure Their Piece of the Political Ad Spending Pie

Wednesday, May 10th
3 - 4:30PM
Karole L. White Great Lakes Media Center
222 N. Chestnut St.
Lansing, MI 48933

The Michigan Association of Broadcasters invites broadcasters to a special session at the MAB building on Wednesday, May 10th to learn about how to capture a portion of political ad dollars.

Political consultant Jason Roe will help answer the following questions.

  • What is the best way to engage candidates, initiatives, and party committees?
  • What campaigns will spend on television and radio, who are the decision-makers, what are they looking for, and how can you get them interested in your station’s platforms?
  • How to use public opinion research to demonstrate value to campaigns and what you offer compared to competitors in the same market.


For three decades, Jason Roe has worked as a political and communications strategist. He’s nationally recognized for his work in campaigns and government advising candidates for President, Senate, Congress, Governor, state and local office, and free market interests.

A Washington veteran and former executive director of the Michigan Republican Party, Jason has worked on several presidential campaigns including deputy campaign manager for Mitt Romney in 2007 and national media spokesman for Marco Rubio in 2016.

Throughout his career he has managed nationally watched congressional races including California House Impeachment Manager Jim Rogan’s historic campaign against Adam Schiff in 2000, which was the most expensive race in history at the time; former House Majority Leader Tom DeLay’s last race; Illinois’ Peter Roskam surprise victory over Tammy Duckworth in 2006; and Tom Barrett’s campaign against Michigan’s Elissa Slotkin in 2022, the most expensive race of the 2022 cycle.

Jason was also the strategist for San Diego Mayor Kevin Faulconer in 2013 and 2016, winning 53% and 57% of the vote in a city with only 25% Republican registration.

In government, Jason served as Chief of Staff to Congressman Tom Feeney (FL), Chief of Staff to the Under Secretary of Commerce for Intellectual Property, and Communications Director for Congressman Nick Smith (MI). He’s also worked on the advance teams for Speaker of the House Newt Gingrich, Bush-Cheney 2000, Vice President Cheney, and Rick Perry for President.

Jason has long been interested in global development and international democracy-building, serving as an International Election Observer for presidential elections in Nigeria and Liberia, training parliamentary candidates in Bulgaria, and developing the first comprehensive analysis of Iraq’s emerging political parties after the fall of Saddam Hussein’s regime in 2003. He was a Manfred Woerner Fellow at the U.S. German Marshall Fund and worked as an advisor to the U.S. Global Leadership Coalition for more than a decade. Jason also served on the communications staff of the G8 Summit at Sea Island, Georgia, in 2004.

Over his career, Jason has won dozens of Pollie Awards from the American Association of Political Consultants, in addition to being named Top Political Consultant in San Diego by Our City Magazine, a Rising Star by Campaigns & Elections, Most Effective Staffers on Capitol Hill by The Hill, and received a Goldie All-Star Peer Choice Award. His proudest accomplishment, however, is being named Worst Person in the World by Keith Olbermann.

A graduate of Western Michigan University with a degree in Public Administration and Economics, Jason lives in Bloomfield Hills, Michigan with his wife and son.

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