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MAB Sports Streaming Webinar

The MAB worked with the MHSAA to amend their video streaming rules to allow broadcasters to carry local high school games, live. Broadcasters can now distribute live video of regular-season games from schools that are National Federation of High School (NFHS) members. That’s about 70% of schools in the state.

Being able to cover these games is important not only for serving your local communities, but it also provides a potential new source of revenue for the coming year and beyond for Michigan TV and radio stations. With the new opportunity, the MAB wants to help your stations deliver a video streaming product that is at the top of its game.

In partnership with Michigan Digital, the MAB provided a free streaming workshop for stations to learn about the equipment needed to add video to your radio broadcasts from simple and affordable to complex.

Presenters

  • Jon Ross, MHSAA Director of Broadcast Properties
  • Dave Scott, Michigan Digital
  • Shawn Watts, Advanced Lighting and Sound
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