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Midwest Family Consolidates WSJM-AM/FM; Launches New Format on AM w/FM Translator

Mid-West Family Broadcasting (St. Joseph/Benton Harbor) has shuffled the programming on two of its stations:  News/Talk WSJM -FM and Sports-Talk 1400 WSJM-AM have merged their programming together onto the FM side, while the AM and it’s FM translator have flipped to Alternative as “106.1 The New QYQ,” along with shiny new WQYQ call letters. FYI: will continue to offer a 24/7 feed of ESPN Radio.

The New QYQ will feature today’s Alternative artists like Cage The Elephant, Billie Eilish, Twenty One Pilots, AJR, KennyHoopla, Tame Impala, etc., and will be programmed by Bill Gamble, GM of Mid-West Family’s South Bend, IN group. “The New QYQ isn’t your older brother’s Alternative station,” Gamble noted. “If you’re looking for Pearl Jam and Nirvana, you’ll be disappointed. The New QYQ is about today and all the great new music being produced — the New QYQ’s playlist is a blend of New Rock, Indie Rock, Hip-Hop and Punk, with a dash of Pop and a few love songs mixed in.” will continue to offer a 24/7 feed of ESPN Radio.

As the new format starts to warm up, The New QYQ will operate without jocks and with limited commercial interruption.

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