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WVFM Named WMU Flagship

Midwest Communication’s WVFM-FM (Kalamazoo) has been named the Bronco Flagship station for Western Michigan University football, hockey and men’s basketball beginning this fall. The 33,000-watt 106.5 FM signal which reaches Western Michigan fans throughout the region, serving Kalamazoo, Grand Rapids and Battle Creek.

“Midwest Communications has been a tremendous broadcast partner of WMU Athletics as our Bronco Flagship for 23 years and their commitment to carry the Broncos on one of their strongest signals, with cross-promotion on their entire lineup of stations in the market, illustrates that partnership and support,” said Associate Athletics Director and Voice of the Broncos Robin Hook. “The 106.5 FM signal reaches our entire West Michigan footprint and is also available anywhere online at, through their mobile smart phone app and on smart speaker devices like Amazon’s Alexa for Bronco fans inside and outside the listening area,” Hook added.

Midwest Communications News Talk legend WKZO 590 AM and 106.9 FM will carry men’s basketball or hockey games with conflicting start times, along with a selected schedule of WMU baseball games in the spring.

“I want to thank the Midwest Communications ownership and management team for their long-standing partnership with WMU Athletics and overwhelming support of this move to 106.5 FM for Bronco football, hockey and men’s basketball games. It will have a huge impact on our loyal Bronco fans and sponsors in the region,” said WMU Director of Athletics Kathy Beauregard.

Bronco women’s basketball games will continue to air on Midwest Communications station WTOU 1660 AM and 95.5 FM. Midwest Communications stations WNWN, WFAT, WTVB, WZOX, WKZO, WTOU and WVFM will also carry the daily Bronco Update feature afternoons Monday through Friday during the broadcast season (September through May).

“Midwest Communications is excited to extend our partnership with Western Michigan University Athletics and honored to have WVFM 106.5 FM serve as the new flagship station for Bronco football, hockey and men’s basketball,” said Midwest Communications Regional Sales Manager Jay Morris. “As a WMU grad, I know that Bronco sports are a major part of the fabric of our community. Western Michigan Athletic Director Kathy Beauregard, her staff and coaches have been incredible to work with and we look forward to continuing these events and programs on our stations for Bronco fans throughout West Michigan.”

The fall broadcast schedule opens Saturday, September 4, when the Western Michigan football team opens the season in Ann Arbor at Michigan.

Bronco sports was previously carried on sister Midwest station WZOK-FM.  WMU Women’s Basketball will continue to air on Midwest’s WTOU 1660 AM & 95.5 FM.

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