Midwest Family Expands WIRX Reach into Northern Indiana
January 10, 2025
Midwest Family Southwest Michigan/South Bend Director of Programming & Content Bill Gamble is serving as PD. Gamble said that WIRX has been incredibly popular in Southwest Michigan and the team decided to expand the station’s reach. He says listeners in South Bend will now be able to hear the same content their neighbors to the north hear. “Everything that’s on in Southwest Michigan will now be broadcast in South Bend. We already know it’s a great radio station, now we’re expanding the audience. It’s literally going to more than double the coverage area. You’ll be able to hear the station from Southwest Michigan, though South Bend and Elkhart, and into Plymouth. It’s making an already great value for advertisers even better. Business owners know people are mobile and they have a choice where to spend their money in our market. Now we’re serving up a larger potential audience to businesses across the region.”
Gamble says the WIRX "superstation" lineup will now include The Bob & Tom Show in the morning, John Cruz in midday, and Brock & Kiki – The Plan B Show in the afternoon.