Bob Lawrence

Bob Lawrence has been named Market Manager for MacDonald Broadcasting’s Saginaw cluster. Last week, he left the same role at Seven Mountains Media’s Parkersburg, WV group. At MacDonald, Lawrence will oversee country WKCQ-FM. WMJO-FM, WSAG-FM and WSAM-AM.  He begins his new position of June 2.

“I am so excited to announce that Risea and I are headed back to Michigan as I join MacDonald Broadcasting Saginaw as market manager of that amazing cluster of local radio and digital properties. This includes flagship Country 98.1 WKCQ “KCQ”, Adult Hits 97.3 WMJO “Joe FM”, Mainstream AC 92.3/104.1/1400AM WSAM WSAG “The Bay, said Lawrence to Barrett Media.

“I first met owner Kenneth ‘Mac’ MacDonald Jr. during my five-plus years in Detroit at Saga Communications. His forward-thinking reputation and family-owned company truly excite me,” Lawrence said. “With his daughter Mackenzie also part of the already strong leadership team, MBC is now a third-generation local broadcast company committed to quality, compelling content in Saginaw and Lansing. I am truly ecstatic and more than grateful to Mac, Mackenzie, and Cindy Tuck for this wonderful opportunity!”

Prior to joining 7 Mountains, Lawrence had served as GM of RAB’s National Radio Talent System (NRTS) since January 2023. In 2020, Lawrence moved to Jackson, MS as Market Manager for New South Radio, later adding the company’s Meridian market. In 2000, he launched Pinnacle Media Worldwide, serving 15 years as President/CEO of the San Diego-based research firm before being recruited in 2015 by Saga Communications, spending five years in stylish Grosse Pointe Farms, MI as corporate VP of Programming/Content.

Earlier in his career Lawrence served a decade as SVP of Operations at Broadcast Architecture.  His career also includes time on air in Philadelphia, San Diego, and San Francisco. He also programmed KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco.