Tracy Walker

On September 4, Connoisseur Media announced that it has completed its acquisition of Alpha Media, a move that instantly propels the company into the top 10 U.S. radio broadcasters by station count and revenue. With FCC approval secured August 13, Connoisseur now operates 216 stations in 47 markets, expanding its footprint from Connecticut and Long Island to major metros including San Antonio, Portland, and Salt Lake City.

Connoisseur Media (formerly Alpha Media) in Saginaw has announced that Tracy Walker has been named the General Sales Manager of WSGW AM/FM, WTLZ, WCEN and WGER. Walker has served as an Account Executive for the company since 2020 and because of her outstanding efforts she has earned this position. 

"It is great to be able to promote from within" stated Mark Thomas, Market Manager for Connoisseur. "Tracy is a natural leader who will help our radio and digital business grow in the future. She has truly earned this opportunity".

Walker is a Saginaw native who has an extensive background in retail sales and management.