Sinclair's WSMH-TV (Flint) was at the University of Michigan on this past Thursday evening (10/16) to participate in the Athletes First Tailgate Tour stop, along with the parent company’s AMP Media team.

WSMH-TV played a key role in the tour stop in Ann Arbor, ahead of the University of Michigan’s home football game versus the University of Washington scheduled for this Saturday (10/18).

As the exclusive media partner of the tour, AMP Media delivered live programming, fan engagement, and multiplatform content from the event, which was held at the Fiji House. It featured special guest Chris Wormley, a defensive end for the Pittsburgh Steelers who in 2012 was a standout player for the University of Michigan Wolverines.

As part of the stop, podcast host and fellow Michigan football star Jake Butt went live at 6:30 p.m. with “The Blue Print: A Podcast on The Michigan Wolverines,” sponsored by Google.

Now in its third season, the Athletes First Tailgate Tour has emerged as a leading traveling college football festival, featuring NFL and college football legends, premium hospitality, and interactive brand activations at 11 major games across the country. The Athletes First Tailgate Tour features a 55-foot custom hauler, which includes a hospitality lounge, podcast studio, and live event stage, serving as the hub for fan activity at each stop.