Bob Lawrence

According to press reports, Bob Lawrence, MacDonald Broadcasting Saginaw Market Manager has announced his retirement, effective February 27. Lawrence shared the news on social media.

“It's truly a momentous day personally, as I announced my impending departure from MacDonald Broadcasting and retirement from the business for which I have been so very passionate,” Lawrence wrote on Facebook. “I'm truly proud of all I've accomplished throughout this wonderful career that has filled nearly half a century in the blink of an eye.”

Prior to joining MacDonald Broadcasting in June, 2025, Lawrence served as Market Manager for Seven Mountains Media’s Parkersburg, WV group.

Previously, Lawrence had served as GM of RAB’s National Radio Talent System (NRTS) since January 2023. In 2020, Lawrence moved to Jackson, MS as Market Manager for New South Radio, later adding the company’s Meridian market. In 2000, he launched Pinnacle Media Worldwide, serving 15 years as President/CEO of the San Diego-based research firm before being recruited in 2015 by Saga Communications, spending five years in stylish Grosse Pointe Farms, MI as corporate VP of Programming/Content.

Earlier in his career Lawrence served a decade as SVP of Operations at Broadcast Architecture.  His career also includes time on air in Philadelphia, San Diego, and San Francisco. He also programmed KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco.

Lawrence, who writes a weekly column for Barrett Media in addition to his work with MacDonald Broadcasting, says he hopes to continue writing in his retirement.

“I will definitely try to write the novel I have had living inside my head for several years,” said Lawrence. “We certainly want to see our children and grandchildren more often and just enjoy one another for whatever time God grants us moving forward together.”