Longtime Northern Michigan radio and television personality Vic McCarty has passed away.  He died April 6 at Munson Hospice House in Traverse City.  He had been battling stage 4 metastatic cancer.

After graduating from Pepperdine University in 1985, McCarty landed his first job, interning at KHJ-TV in Los Angeles. That led to job as an executive sports producer for the station.  His career then took him took him to KOBR-TV in Roswell, New Mexico, where he spent three years. It was there he started covering small town high school football, served as sports anchor and backup news anchor.

In 1996, he arrived in Traverse City, and became Sports Director/Anchor for WPBN/WTOM-TV from October, 1996 to December, 2002.  While at WPBN, McCarty landed a position at WCCW-AM/FM, hosting a two-hour weekly sports program. wrote local news and sports stories and conducted extensive interviews for on-air shows.

From 2005 to 2008, he worked at WWTV/WWUP-TV/WFQX/WFUP-TV (Cadillac) as a sports reporter and as a news anchor for the stations.  While there, he continued his radio work, joining MacDonald-Garber Broadcasting, preparing and hosting radio shows, writing and preparing news copy and producing commercials.  He stayed at the radio stations until May of 2016.

McCarty later became best known for his long-running radio show, the Vic McCarty Show with Micki Durocher, which aired every weekday morning on WTCM-AM.

Durocher confirmed McCarty’s passing with a post on the Vic McCarty Show Facebook page. “I’m sorry to say Vic McCarty passed away today, 4/6/26,” Durocher wrote. “He went peacefully at Munson Hospice House after being diagnosed only one year ago with pancreatic and prostate cancer. He gave it his all to try and beat it… Please know Vic LOVED broadcasting and getting to know all of you. He was happiest when on-the-air and truly appreciated the love you all showed him over the years.”

McCarty also was owner of MacMedia. which produced videos and helped clients with their advertising messages.

A memorial service is planned for May 23 in Traverse City.