Julie Brinks is a trailblazing media executive with over 30 years of leadership in television and radio. The recently retired Vice President and General Manager of Nexstar’s West Michigan properties – which include WOOD-TV, WOTV, WXSP, and WOODTV.com – Julie has led her teams to multiple Michigan Association of Broadcasters Station of the Year awards, while championing community-driven, innovative local journalism.

A Michigan native raised in Saginaw, Julie first discovered her passion for broadcasting while earning her Bachelor’s degree in Broadcasting and Cinematic Arts from Central Michigan University. A proud alum of the NAB Broadcast Leadership Training program, Julie has built and revitalized stations across the country. From launching UPN affiliates in the Midwest to leading integrated TV-radio operations in Arizona, her strategic and inclusive approach to the industry has elevated broadcasting brands and careers nationwide.

Julie has also served as Chair of the MAB Foundation, mentored emerging talent and advocated for broadcasters at state and federal levels. Her commitment to service is reflected in her extensive nonprofit work and leadership roles with Rotary International, the American Heart Association, Junior Achievement, and more.

Continuing to break glass ceilings and redefine what leadership in broadcasting looks like, Julie has incorporated a balance of innovation, advocacy, and heart in every facet of her career.