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Inter-Tribal Council of Michigan Announces New PSA

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Nationally Recognized Musicians Support Michigan Tribal Communities Highlighting the Need for Increased Vaccinations Among Young Adults An award winning group with more than 30 million plays on Spotify is lending their music to Michigan tribal communities in a Public Service Announcement (PSA) encouraging the uptake of the COVID vaccines among young adults across Michigan. “The…

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From the President: MAB Funding Shaken

Karole White

By: Karole L. White, MAB President/CEO As all of you have suffered the loss of revenue, we have lost several NCSA Partners this spring as well. It has put a significant strain on our budget. Others just postponed their messages until Fall. We have a few new NCSA Partners as a result of, but not…

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WGHN/WMPA Puts COVID-19 Pandemic Front and Center

WGHN's Mary Ellen Murphy and Jake Draugelis

WGHN-AM/FM and WMPA-FM (Grand Haven) has been making sure their listeners are informed about the reality of COVID-19, both in terms of the seriousness of the threat it represents and in making sure people understand that everyone has the power to fight the disease. The WGHN Morning Show “Good Morning Grand Haven” has focused on…

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COVID-19 is Challenging Media Plans. Why Brands Should Advertise.

Becky Robertson, Partner, Media Director

Editors note: Brogan & Partners is a full service marketing and advertising agency serving clients for over 30 years. They have partnered with the MAB through the MDHHS for many years. Together we have helped Michiganders attain a healthy way of life. By: Lori Bahnmueller & Becky Robertson,  Brogan & Partners Convergence Marketing The COVID-19…

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WLUC-TV’s Rick Rhodes Stays ‘Yooper Strong’

Rick Rhodes

On March 30, WLUC-TV (Marquette) General Manager Rick Rhodes took to the air to deliver a message to his station’s audience in Michigan’s Upper Peninsula:  “Keep being Yooper Strong.” The message came toward the end of a message that emphasized safety and the need to take seriously the “Stay Home, Stay Safe” order by the…

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