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2024 Update on Super Bowl Advertising and Promotions

Mitchell Stabbe

Given the value of the Super Bowl franchise, it is not surprising that the NFL is extremely aggressive in protecting its golden goose from anything it views as unauthorized efforts to trade off the goodwill associated with the mark or the game. Accordingly, with the coin toss almost upon us, advertisers should take special care before publishing or engaging in advertising or other promotional activities that refer to the Super Bowl.

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Copyright Royalty Board Starts WEB VI Proceeding to Set Webcasting Royalties Paid to SoundExchange for 2026-2030: Petitions to Participate Due February 6

David Oxenford

The Copyright Royalty Board on Friday published in the Federal Register a call for interested parties to file Petitions to Participate in the proceeding to set the royalty rates to be paid by webcasters (including broadcasters who simulcast their programming through internet-delivered channels) in the period 2026-2030.

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The 2024 Broadcasters’ Calendar – Regulatory Dates for the Coming Year, with Special Attention to Lowest Unit Charge Political Windows

David Oxenford

2024 is almost upon us.  At this time of year, everyone seems to be making a list of the best (or worst) events of 2023, or predictions for what the new year will bring. After the first of the year, we will dust off our crystal ball and look at some of the legal and policy issues that may be addressed in the new year. Today we will look at the dates that are already set for 2024. 

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Artificial Intelligence in Political Ads – Media Companies Beware

David Oxenford

In the Washington Post last weekend, an op-ed article suggested that political candidates should voluntarily renounce the use of artificial intelligence in their campaigns. The article seemed to be looking for candidates to take the actions that governments have largely thus far declined to mandate.

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Broadcaster’s Legal Considerations for Early Season Political Ads

David Oxenford

With the 2024 election looming, broadcasters are already receiving requests for political advertising time, from PACs and other issue groups, and from both established candidates and newcomers eager to make an early splash to enhance their public standing. Some of these potential buyers advance unique policy positions and, sometimes, unusual ad buying strategies. How are broadcasters to deal with these early political ad buyers?

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