Michigan Association of Broadcasters Launches
Comprehensive Industry Recruitment Campaign
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News
WWJ-AM’s 21st Annual Winter Survival Radiothon for THAW raises $325,101!
On February 1, Audacy’s WWJ-AM (Detroit) held is 21st Annual Radiothon for THAW, The Heat and Warmth Fund. This year the effort raised $325,101 to bring warmth for Michigan families in need.
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WGLM Announces Historic All-Female Broadcast Team for High School Basketball Season
WGLM-AM/FM (Greenville) has announced that they may have the first-ever all-female high school basketball broadcast team. The team of 2022 Greenville graduate Serena Schroeder and Greenville sophomore Gracelin Martin joined forces for several Michigan High School Athletic Association basketball games in late December, 2023 and early January, 2024.
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WZZM-TV Chief Meteorologist George Lessens Announces Retirement
After more than 40 years of delivering accurate forecasts, Chief Meteorologist George Lessens of WZZM-TV (Grand Rapids) has decided to retire at the end of the year, leaving an indelible mark on West Michigan’s weather scene.
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MAB Member Benefit Spotlight
Mark Your Calendar
The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online. Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies. Keep track of the MAB opportunities on the events calendar.
Local Broadcast Sales Seminars
June 24, 2025
MAB Office, Lansing
June 26, 2025
Northern Center, Marquette
Supercharge your sales and leadership skills this summer with the MAB’s dynamic Regional Sales Seminar. Led by Gary Moore and Eric Moore of Local Broadcast Sales, this session will equip attendees with practical tools for understanding client behavior, closing sales by personality style, and driving meaningful results. Plus, get a personalized sales assessment and discover how to fully leverage LBS resources through your MAB membership for ongoing success. Perfect for both seasoned pros and new sellers!
