Michigan Association of Broadcasters Launches
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News
Gottheimer Announces New Action Against Automakers Discontinuing AM Radio in Electric Vehicles
On January 29, 2024, U.S. Congressman Josh Gottheimer (NJ-5) announced new action to protect AM radio in electric vehicles and ensure potential buyers know which cars and trucks have AM radio and those that don’t. AM radio is a vital public safety and emergency management tool that has served as the sole lifeline during times of crisis like 9/11, Hurricane Sandy, and other major storms and floods.
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2024 Update on Super Bowl Advertising and Promotions
Given the value of the Super Bowl franchise, it is not surprising that the NFL is extremely aggressive in protecting its golden goose from anything it views as unauthorized efforts to trade off the goodwill associated with the mark or the game. Accordingly, with the coin toss almost upon us, advertisers should take special care before publishing or engaging in advertising or other promotional activities that refer to the Super Bowl.
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MAB’s East Kentwood High School Radio Project Highlighted by WXMI-TV
This past Wednesday (1/24), East Kentwood High School’s new student radio station was spotlighted by WXMI-TV (Grand Rapids). East Kentwood is one of two schools in the state participating in a project from the Michigan Association of Broadcasters.
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MAB Member Benefit Spotlight
Mark Your Calendar
The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online. Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies. Keep track of the MAB opportunities on the events calendar.
Local Broadcast Sales Seminars
June 24, 2025
MAB Office, Lansing
June 26, 2025
Northern Center, Marquette
Supercharge your sales and leadership skills this summer with the MAB’s dynamic Regional Sales Seminar. Led by Gary Moore and Eric Moore of Local Broadcast Sales, this session will equip attendees with practical tools for understanding client behavior, closing sales by personality style, and driving meaningful results. Plus, get a personalized sales assessment and discover how to fully leverage LBS resources through your MAB membership for ongoing success. Perfect for both seasoned pros and new sellers!
