News
Common Tactics of Winning AC Stations
Ever wonder how certain AC stations always seem to land at the top of the ratings? It’s not luck. There’s a clear playbook. Take a close look—do a “programming x-ray”—on the most consistently successful ACs and you’ll see the same things over and over.
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Bob Lawrence Named Market Manager for MacDonald Broadcasting/Saginaw
Bob Lawrence has been named Market Manager for MacDonald Broadcasting’s Saginaw cluster. Last week, he left the same role at Seven Mountains Media’s Parkersburg, WV group. At MacDonald, Lawrence will oversee country WKCQ-FM. WMJO-FM, WSAG-FM and WSAM-AM. He begins his new position of June 2.
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WKHM-FM Charity Radiothon Raises Nearly $14,000 for Area Causes
McKibbin Media Group’s WKHM-FM (Jackson)(K105.3 FM) held its fifth annual Charity Radiothon on May 9. The on-air talent of McKibbin Media Group’s Jackson cluster broadcast live from the main studio on Glenshire Drive, Downtown Studio and Jackson YMCA for 12 straight hours.
Read MoreMichigan Association of Broadcasters Launches
Comprehensive Industry Recruitment Campaign
More at BeThereMichigan.com
MAB Member Benefit Spotlight
Mark Your Calendar
The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online. Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies. Keep track of the MAB opportunities on the events calendar.
Impactful Storytelling
September 18, 2025, 1:00 pm EST
Mark your calendars to spend “Third Thursdays with the MAB” each month!
Positive psychology principles such as gratitude, optimism, and mindfulness can enhance the storytelling techniques used in journalism. Journalists can incorporate these elements to craft stories that resonate emotionally and inspire action while maintaining factual accuracy.
