Michigan Association of Broadcasters Launches
Comprehensive Industry Recruitment Campaign
More at BeThereMichigan.com
News
Long-Time WHTC Staffer Margie Boerman Passes Away
During her tenure, she was an associate news director, continuity director and production director. While she was known for her production work, Boerman also made a name for herself as a reporter.
Read More
WXSP-TV to Televise 10 Griffins Home Games
Nexstar’s WXSP-TV (Grand Rapids) has announced that for the third consecutive year, the station will serve as the exclusive live in-market television partner for the Grand Rapids Griffins hockey team. The station will televise 10 home games live from Van Andel Arena.
Read More
Here’s What Your Radio Station Should Put in Its Website Sidebars
I look at a lot of radio station websites, and I am constantly surprised by how many of them give prime real estate in the sidebars to things that don’t further the station’s digital goals. Worse yet, some of the items in the sidebar send people away from the radio station’s website!
Read More
MAB Member Benefit Spotlight
Mark Your Calendar
The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online. Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies. Keep track of the MAB opportunities on the events calendar.
Local Broadcast Sales Seminars
June 24, 2025
MAB Office, Lansing
June 26, 2025
Northern Center, Marquette
Supercharge your sales and leadership skills this summer with the MAB’s dynamic Regional Sales Seminar. Led by Gary Moore and Eric Moore of Local Broadcast Sales, this session will equip attendees with practical tools for understanding client behavior, closing sales by personality style, and driving meaningful results. Plus, get a personalized sales assessment and discover how to fully leverage LBS resources through your MAB membership for ongoing success. Perfect for both seasoned pros and new sellers!
