Michigan Association of Broadcasters Launches
Comprehensive Industry Recruitment Campaign
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News
Whitmer Appoints Acting Executive Director to Cannabis Regulatory Agency
Governor Gretchen Whitmer on September 15 announced the appointment of Brian Hanna as acting executive director of the Cannabis Regulatory Agency (CRA). Effective September 19, Hanna will join the CRA, bringing extensive experience to fill this vital role within the Whitmer-Gilchrist Administration.
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How To Conduct A Usability Test For Your Radio Station’s Website
I am a huge fan of website usability tests. They show you how real people actually interact with your website. I have conducted dozens of usability tests, and every time, we discover very simple tweaks that can make a huge difference in how a website performs. Best of all, usability tests are easy to perform and very inexpensive.
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Pitchfest ’22 a Success!
On September 13, 2022 your MAB held the first PitchFest ’22 for member stations and advertising agencies to network in a speed networking virtual environment. Over 25 members signed up for the event representing 80 stations across the state. The event was co-hosted by the American Advertising Federation of Lansing. Each station could upload video links, coverage maps, calendars and a bio for
their station(s).
MAB Member Benefit Spotlight
Mark Your Calendar
The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online. Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies. Keep track of the MAB opportunities on the events calendar.
Local Broadcast Sales Seminars
June 24, 2025
MAB Office, Lansing
June 26, 2025
Northern Center, Marquette
Supercharge your sales and leadership skills this summer with the MAB’s dynamic Regional Sales Seminar. Led by Gary Moore and Eric Moore of Local Broadcast Sales, this session will equip attendees with practical tools for understanding client behavior, closing sales by personality style, and driving meaningful results. Plus, get a personalized sales assessment and discover how to fully leverage LBS resources through your MAB membership for ongoing success. Perfect for both seasoned pros and new sellers!
