Michigan Association of Broadcasters Launches
Comprehensive Industry Recruitment Campaign
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News
How to Spotlight Your Listeners Using Social Media
By: Seth Resler Jacobs Media Strategies For the past several weeks, I have been writing about the concept of Community Building and how it applies to radio stations. It starts with a recognition that an…
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Chris Tyler Joins Midwest Communications’ WWDK
Midwest Communications has announced that Lansing radio vet Chris Tyler has joined the company’s WWDK-FM. MWC Lansing Market Manager Mark Jaycox commented, “We’re excited to have Chris on our team. After spending 20+ years working…
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WILX Makes An Impact with Food Drive
Gray Television’s WILX-TV (Lansing) partnered with the Lansing Brewing Company, the Greater Lansing Food Bank and the South Michigan Food Bank to collect non-perishables during the last week of February. The campaign wrapped up on…
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MAB Member Benefit Spotlight
Mark Your Calendar
The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online. Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies. Keep track of the MAB opportunities on the events calendar.
Local Broadcast Sales Seminars
June 24, 2025
MAB Office, Lansing
June 26, 2025
Northern Center, Marquette
Supercharge your sales and leadership skills this summer with the MAB’s dynamic Regional Sales Seminar. Led by Gary Moore and Eric Moore of Local Broadcast Sales, this session will equip attendees with practical tools for understanding client behavior, closing sales by personality style, and driving meaningful results. Plus, get a personalized sales assessment and discover how to fully leverage LBS resources through your MAB membership for ongoing success. Perfect for both seasoned pros and new sellers!
