The National Association of Broadcasters (NAB) today announced the launch of “Voices From the Field,” a new digital campaign highlighting stories of local broadcasters through first-person accounts. The campaign, part of NAB’s “We Are Broadcasters” initiative, will spotlight how broadcasters are using their expertise, experience and dedication to local broadcasting to serve their audiences and uplift their communities.
Using first-person storytelling features such as podcasts, video interviews and Q-and-A dialogue, “Voices From the Field” will provide a platform for subjects to describe why they became broadcasters, what makes them passionate about their career and what they love most about being a local broadcaster. The campaign will focus on local reporters, on-air radio talent, photojournalists, broadcast engineers, producers and editors to highlight the people responsible for delivering news, weather, emergency information and public affairs programming to local communities.
“Every day, thousands of local broadcasters work tirelessly on-air, online and behind the scenes to deliver invaluable service to their communities,” said NAB President and CEO Gordon Smith. “This campaign will celebrate the real people who are providing vital information from the front lines to keep Americans safe, informed and engaged, even when they themselves are in harm’s way.”
Shomari Stone, general assignment reporter for Washington, D.C.’s NBC4 (WRC-TV), is the subject of the first “Voices From the Field” story. Stone shares the moment he knew he wanted to be a broadcaster, his insights into how he views his role as a journalist and his experiences covering the January 6 attack on the U.S. Capitol Building.
New “Voices from the Field” segments will be regularly available at WeAreBroadcasters.com.