WSGW’s Dave Maurer Steps Down After 43 Years
October 14, 2022
The MAB has learned that longtime WSGW-AM/FM (Saginaw) Morning Show Anchor and Alpha Media Saginaw Operations Director Dave Maurer has left the station after 43 years. In a post on the WSGW Facebook page, it was announced that October 7 was Maurer's final day at the station. According to the post, Maurer chose the make his exit quick and simple, not wanting a lot of attention or a long morning of goodbyes.
His final message to listeners was, "Today was my last newscast. I want to take these last few seconds to tell you what an honor and privilege it has been to serve you as a broadcaster and journalist for the past 55 years... 43 years at WSGW."
"I must extend a huge "thank you" to Charlie Rood, "The Morning Show's outstanding producer and anchor! Charlie, I couldn't have done it without you. You are the best! I'll miss you tremendously! To My Beloved Listeners, goodbyes are too final, so I'm borrowing a line from the late Queen Elizabeth, "We'll meet again!" I truly look forward to that day! God Bless! And for now..... this is Dave Maurer!"
A graduate of the Career Academy of Broadcasting in Milwaukee and Saginaw Valley State University, Maurer began his radio career in 1967 as an announcer with WIDG Radio in St. Ignace. Not long after, he was hired as the news director of WXOX. In 1977, he was promoted to general manager. He moved to WSGW in 1979 where he has held key positions.
Maurer was inducted into the Michigan Broadcasting of Fame in 2021.
Maurer has guided WSGW to winning several legacy awards, including the NAB Crystal Award and the NAB Service to America award, and two years running achieving a nomination for the most prestigious Marconi Award (the winner for this year will be announced very soon). He is the recipient of extensive Associated Press awards and has been named Station of the year multiple times in the MAB's Broadcast Excellence Awards.
Mlive reported that Maurer said he wasn't retiring. “I resigned to move on to other opportunities,” Maurer wrote.
Former WJR News Director Dick Haefner wrote on Maurer's own Facebook page, "Dave, thank you for setting the example for other Michigan news broadcasters. You have done what few of us can do. You have made a difference. I can think of no broadcaster in our state who has represented our business better than you. This is a day of good fortune for your new opportunities, as they are getting the best."