WWJ-AM’s 21st Annual Winter Survival Radiothon for THAW raises $325,101!
February 9, 2024
That money will be donated in the form of heating assistance for thousands of Metro Detroit families who can't afford to heat their homes or keep the lights on this winter. Many have even faced the situation of choosing between warmth or providing food and medication for their families.
The 14-hour live broadcast (5 a.m. to 7 p.m.) featured an online auction, hourly incentives and generous listeners calling in to make those donations.