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Cumulus Names New GM for West Michigan

May 17, 2024

Steve Holm

Cumulus Media has announced that it has promoted Steve Holm to Regional Vice President/Market Manager for Grand Rapids/Muskegon, MI. He rises from his previous role as General Sales Manager for Cumulus Dallas. The appointment was effective this past Monday (5/13).

Holm, a native Michigander, started his radio career in 2010 in Battle Creek, MI, for WBCK-FM and WBXX-FM, former Cumulus stations now owned by Townsquare Media. Holm moved to Dallas in 2014 and has spent the past 10 years as a Sales Manager for Cumulus Dallas, most recently as General Sales Manager of KTCK-AM/FM, WBAP-AM/FM, and KLIF-AM Holm holds a B.B.A. degree in Marketing from Western Michigan University’s Haworth College of Business.

Bob Walker, President, Operations, Cumulus Media, said: “Steve has proven himself to be an accomplished leader in the Dallas market the past 10 years and we are thrilled to have him moving back home to Michigan, an area of the country that is important to Steve and his family. We are excited for him to get started and eager to see the impact he will have.”

Steve Holm commented: “I’m very thankful for the opportunity to come back home. The Grand Rapids and Muskegon teams are a tightly knit group and are determined and ready to win. I’m excited to be joining them and look forward to the challenges and growth ahead.”

Cumulus Media owns and operates nine popular radio stations in Grand Rapids and Muskegon, including five Grand Rapids stations – 105.3 Hot FM/WHTS-FM (CHR); 1340 AM/106.1 FM The Ticket/WJRW (Sports); The Q 94.5/WKLQ-FM (Triple A); 97 LAV-FM/WLAV-FM (Classic Rock); and Thunder 107.3/WTNR-FM (Country), and four Muskegon stations – 1490 and 97.5 NASH Icon/WLAW-AM/FM (Country); Classic Hits 98.3 WLCS/WLCS-FM (Classic Hits); V100/WVIB-FM (Urban AC); and Sunny 92.5/WWSN-FM (AC).

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