Small Market Radio Comes Up HUGE – Again!
June 28, 2024
Swick Broadcasting's WBET-FM (Sturgis) recently held their 15th annual Radiothon to benefit the St. Joseph County United Way recently and the event broke all previous year’s numbers with a record breaking $165,508.00 raised over an 18-hour period.
The radiothon took place 6am-12am on May 23 with 18 different celebrity DJs on-the-air to encourage donations. There was also a silent auction.
For a market this small, the continued local support of the WBET Radiothon has been nothing short of amazing. It also shows once again the power and connection that local radio can have on its’ community.
In 2022, the station raised $144,000 for St. Joseph County United Way. Last year, the total was $157,300!