Gray Media Lansing Sets Groundbreaking for Studio, Newscast Expansion
June 5, 2026


Gray Media Lansing has announced a groundbreaking for its new facility on Monday, June 15, 2026, from 12 to 1 p.m. at 500 American Road in Lansing.
The company is beginning an new chapter in Lansing with a major renovation and expansion of the longtime home of WILX-TV, mid-Michigan’s local NBC affiliate since 1959. With Gray Media’s recent acquisition of Lansing’s WSYM-TV (Fox 47), the company is the two operations together, uniting teams under the News 10 brand and creating the infrastructure needed to support both stations’ staff and service to the community. This renovation will create a modern, collaborative, future-ready media center designed to support today’s broadcast operation, the fast-growing ways audiences consume local news, and the people who power it.
The company plans to expand their current facility by approximately 14,000 square feet, adding a new studio, master control, newsroom, and sales space. They will also renovate the existing building, bringing the total footprint to approximately 30,000 square feet. Gray Media is working with Lansing-based partners Granger Construction and Colliers Engineering & Design, together with Huffman Keel Associates, on the renovation and expansion project. The building is expected to be completed in December 2027.
“This project is an investment in Lansing, and specifically the southside,” said Debbie Petersmark, Vice President and General Manager of Gray Media Lansing. “We are proud to continue to call this great city our home.”
Importantly, this project reflects how local news has evolved. News 10 is not only broadcast television, we are also a digital-first, multi-platform newsroom serving viewers and readers across streaming, mobile, social, web, and emerging on-demand formats. The expanded facility is being designed to support:
- Around-the-clock content creation for TV, web, apps, OTT/streaming, and social platforms, and a modern space designed to support our staff who work 24/7 every day
- Modern workflows that allow us to deliver our local news, sports, First Alert weather and other content across platforms and meet audiences where they are—whether that’s on a phone, a smart TV, or a livestream
- Flexible production capabilities to expand live, local coverage and special-event programming, as well as award-winning commercials for our clients
Just as importantly, the expanded facility is being designed as a place for the community, supporting tours, gatherings, and community pride, because we believe local news is the lens through which a community sees itself. The project will also strengthen the home base for our signature community initiative Make an Impact which raises thousands of dollars and donated items for local nonprofits each year and includes a telethon hosted from our studios.
The new building will include a dedicated studio for our popular lifestyle program Studio 10, which welcomes hundreds of guests annually.
With a team of roughly 90 employees plus many interns, News 10 also serves as a teaching and training ground, helping launch the careers of young journalists who go on to serve major markets across the country.
“This investment in Lansing reflects Gray Media’s long-term commitment to local journalism and to the communities our stations serve,” said Mike King, Senior Operating Officer, Gray Media.
