Connecting to Local Communities
WWJ’s 17th Winter Survival Radiothon For THAW Raises $1.4M In Heating Assistance
Entercom’s WWJ-AM (Detroit) held their 17th Winter Survival Radiothon for THAW, The Heat and Warmth Fund on February 7, raising $1.4 million dollars over fourteen hours. The radiothon was presented with help from DTE Energy and Kroger, along with the assistance of other sponsors. THAW assists families in need by preventing utility shut-off, providing fuel…
Read MoreWZZM-TV’s New Initiative: Get Kids Reading
TEGNA-owned WZZM-TV (Grand Rapids) has announced a new initiative to get families reading: 13 Reads! Children from families who read and have books in the home have more success in life than those who don’t. Reading early affects their whole lives. We are asking parents and grandparents to read to their children and encourage them…
Read MoreWILX-TV “Give Blood Telethon” Nets 100+ Donation Appointments
On January 22, Gray Television’s WILX-TV (Lansing) partnered with the American Red Cross and Townsquare Media’s WITL-FM to host the Give Blood Telethon. The telethon aired from 5-8 p.m. and more than 112 blood-donation appointments were scheduled during that time. Many of the people who made those appointments were first-time donors. A single donation provides potentially…
Read MoreWXYZ-TV Donates Thousands of Books to Children
WXYZ/WMYD-TV (Detroit) celebrated National Reading Day on January 23 by donating 15,000 books to children. The station said more than 9,000 of the books were dispersed to Matrix Human Services Head Start, which is one of the largest providers of free childcare to low-income families in Michigan. The book effort was made possible by donations…
Read MoreHoughton Community Broadcasting Finds Forever Homes for Homeless Pets
Houghton Community Broadcasting (WCCY-AM, WHKB-FM, WOLV-FM) has again found forever homes for homeless pets as it has wrapped up another edition of “The 12 Dogs of Christmas.” Working with the Copper Country Humane Society, a local non-kill shelter, the three station group in Houghton uses it’s airtime after Christmas Day to highlight dogs that currently…
Read More