Programming
Don’t Rush the Season: When to Tell Your Listeners What’s Next
If you’re a PD, you know the feeling. You go all-Christmas and within 24 hours you feel it. Everyone is listening. Sure, you get a few complaints, but most people are happy and in the spirit. The station feels alive, and listeners feel good. Then the next thought kicks in: how do we turn all this cume into daily partisans?
Read MoreThe One Thing That Can Derail Your Christmas Programming
Every year, the pattern is the same. You flip the switch to Christmas music and the reaction is off the charts. Ratings spike. Social media lights up. Sales is thrilled. Then, a few days in, the familiar comment pops up, usually from someone inside the building. “Why are we playing the same songs over and over.”
Read MoreProgrammers To The Rescue…
By no means do I claim to be a sales expert, but as a long-term programmer, I feel compelled to come up with some ideas that we can implement today, quickly, to help our on-the-street sales forces close more business. What I’m about to suggest may seem simple, maybe even a little old-school, but at least it’s something we can do right now to help stem this revenue problem.
Read MoreCommon Tactics of Winning AC Stations
Ever wonder how certain AC stations always seem to land at the top of the ratings? It’s not luck. There’s a clear playbook. Take a close look—do a “programming x-ray”—on the most consistently successful ACs and you’ll see the same things over and over.
Read MoreRevitalize Revenue, Preserve Your Radio Stations’ Soul
Houston, We’ve Got a Problem: Radio isn’t dying—it’s facing a revenue challenge. As digital platforms expand their reach, many broadcasters have responded by gutting what makes radio special. This short-sighted strategy is like treating a broken arm with aspirin—addressing symptoms while ignoring the underlying fracture.
Read MoreStop Sabotaging Your Station: 5 Streaming Mistakes to Avoid
The radio landscape has irrevocably shifted. While over-the-air remains a staple, your digital stream is no longer a “nice-to-have”—it’s a lifeline. Fail to treat it as such, and you’re actively pushing listeners into the arms of your competitors.
Read MoreCelebrate Halloween for a Week
For many years, radio featured Halloween hits on October 31st only. Since Halloween has become one of the biggest and most celebrated holidays of the year, plus, its estimated that American’s will spend 11.6 BILLION this year on Halloween. Think about this: Start playing Halloween songs on Saturday, October 26th! Why you say? Here are a few reasons
Read MoreJacobs Media to Host Free Webinar: What Radio’s Air Personalities Are Thinking in 2024
In collaboration with Don Anthony and Morning Show Boot Camp, Jacobs Media surveyed more than 500 participating U.S. radio personalities, hosts, and producers in the U.S. for AQ6, including nearly 60 of whom are currently unemployed. They expressed how they feel about key issues affecting their jobs and their careers.
Read MoreTactics Diary Markets Can Learn from PPM Markets
There are many great lessons that diary markets can learn from PPM markets. With that in mind, please consider these points that could be key to higher ratings this spring.
Read MorePD Resolutions for the New Year
It’s a new year and here are a few ideas for all programmers to review. There are many more, but these are on the top of my list.
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