Michigan Association of Broadcasters Launches
Comprehensive Industry Recruitment Campaign
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News
2024 Update on Super Bowl Advertising and Promotions
Given the value of the Super Bowl franchise, it is not surprising that the NFL is extremely aggressive in protecting its golden goose from anything it views as unauthorized efforts to trade off the goodwill associated with the mark or the game. Accordingly, with the coin toss almost upon us, advertisers should take special care before publishing or engaging in advertising or other promotional activities that refer to the Super Bowl.
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MAB’s East Kentwood High School Radio Project Highlighted by WXMI-TV
This past Wednesday (1/24), East Kentwood High School’s new student radio station was spotlighted by WXMI-TV (Grand Rapids). East Kentwood is one of two schools in the state participating in a project from the Michigan Association of Broadcasters.
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WOOD-TV Adds Meteorologist Scott Larson
Nexstar Media’s WOOD-TV (Grand Rapids) has announced that Scott Larson has joined its staff as meteorologist. Larson joins the station from the ABC Affiliate in Sioux City, Iowa, where he forecasted for a dozen years, including five years in the role of chief meteorologist.
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MAB Member Benefit Spotlight
Mark Your Calendar
The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online. Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies. Keep track of the MAB opportunities on the events calendar.
MAB Small Market Radio Summit
June 11, 2025
Holiday Inn, Mount Pleasant
Join us for a focused day of insight and innovation at the MAB Small Market Radio Summit. This event is designed exclusively for our radio members working in smaller markets and will cover critical topics like adapting to today’s media landscape, leveraging AI in broadcast operations, and unlocking new digital revenue streams. With expert-led discussions from Jacobs Media Strategies' Paul Jacobs and Chris Brunt, real-world examples, and collaborative roundtable discussions, this summit offers valuable strategies you can take home and implement right away.
