Michigan Association of Broadcasters Launches
Comprehensive Industry Recruitment Campaign
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News
Former WLUC-TV General Manager Passes
A former general manager of WLUC-TV (Marquette) has passed away. Larry Busse was the station’s GM from December, 1973 through September, 1975.
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WXYZ & WMYD Detroit Employees Compete in Annual Chili Cook-off
This week Scripps’ WXYZ-TV/WMYD-TV (Detroit) is having some fun with their annual employee chili cook-off, held in conjunction with Michigan’s Rivalry week…the week when Michigan meets Michigan State in college football.
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All Things Christmas: It’s all about How You Decorate your Station for the Holidays
Programming strategies as we approach Christmas. (Hint: #11 is really important)
1. The presentation should remain up and contemporary. Sometimes when stations go to all Christmas music, the jocks tend to “soften” or bring the presentation down. If anything, the on-air delivery should be up, fun and exciting.
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MAB Member Benefit Spotlight
Mark Your Calendar
The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online. Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies. Keep track of the MAB opportunities on the events calendar.
Local Broadcast Sales Seminars
June 24, 2025
MAB Office, Lansing
June 26, 2025
Northern Center, Marquette
Supercharge your sales and leadership skills this summer with the MAB’s dynamic Regional Sales Seminar. Led by Gary Moore and Eric Moore of Local Broadcast Sales, this session will equip attendees with practical tools for understanding client behavior, closing sales by personality style, and driving meaningful results. Plus, get a personalized sales assessment and discover how to fully leverage LBS resources through your MAB membership for ongoing success. Perfect for both seasoned pros and new sellers!
