Michigan Association of Broadcasters Launches
Comprehensive Industry Recruitment Campaign
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News
The Fall Book Is On: Now What?
The fall book has started but before we get too deep into it, here are a few basic and easy to implement tactics that will help you get a better result.
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WSAQ’s 2023 Roof Sit Exceeds Fundraising Goal
Liggett Communication’s WSAQ-FM (Port Huron) held their annual Community Roof Sit to benefit the Child Abuse and Neglect (CAN) Council from September 10 through 15. WSAQ morning show host Matt Markham lived on top of the MiMutual Building in Downtown Port Huron raising funds and awareness for child abuse prevention and advocacy.
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WOOD-TV Hires New News Director
Nexstar’s WOOD-TV (Grand Rapids) will soon have a new News Director. The station announced that Brad Kessie will be joining the station from Gray Television’s WLOX-TV in Biloxi, Mississippi. He has been with WLOX for 35 years.
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MAB Member Benefit Spotlight
Mark Your Calendar
The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online. Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies. Keep track of the MAB opportunities on the events calendar.
Local Broadcast Sales Seminars
June 24, 2025
MAB Office, Lansing
June 26, 2025
Northern Center, Marquette
Supercharge your sales and leadership skills this summer with the MAB’s dynamic Regional Sales Seminar. Led by Gary Moore and Eric Moore of Local Broadcast Sales, this session will equip attendees with practical tools for understanding client behavior, closing sales by personality style, and driving meaningful results. Plus, get a personalized sales assessment and discover how to fully leverage LBS resources through your MAB membership for ongoing success. Perfect for both seasoned pros and new sellers!
