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Mitchell Stabbe

2024 Update on Super Bowl Advertising and Promotions

February 2, 2024

Given the value of the Super Bowl franchise, it is not surprising that the NFL is extremely aggressive in protecting its golden goose from anything it views as unauthorized efforts to trade off the goodwill associated with the mark or the game. Accordingly, with the coin toss almost upon us, advertisers should take special care before publishing or engaging in advertising or other promotional activities that refer to the Super Bowl.

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MAB’s East Kentwood High School Radio Project Highlighted by WXMI-TV

January 26, 2024

This past Wednesday (1/24), East Kentwood High School’s new student radio station was spotlighted by WXMI-TV (Grand Rapids).  East Kentwood is one of two schools in the state participating in a project from the Michigan Association of Broadcasters. 

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WOOD-TV Adds Meteorologist Scott Larson

January 26, 2024

Nexstar Media’s WOOD-TV (Grand Rapids) has announced that Scott Larson has joined its staff as meteorologist. Larson joins the station from the ABC Affiliate in Sioux City, Iowa, where he forecasted for a dozen years, including five years in the role of chief meteorologist.

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Michigan Association of Broadcasters Launches
Comprehensive Industry Recruitment Campaign

More at BeThereMichigan.com
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MAB Member Benefit Spotlight

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Energy Audits

MAB members may utilize Enstar Energy to provide energy audits.  MAB members who have used EnStar’s services have averaged refunds of $6,500 plus an annual savings of approximately $2,000.

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Site Safety Assessments

In an effort to help provide protection to broadcasters in Michigan, the MAB and Michigan State Police Critical Infrastructure Protection (CIP) Desk are partnering to help broadcast stations ensure safety for their staff and facilities by offering Station Site Safety Assessments that will evaluate and make practical recommendations of security operations at broadcast stations.

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Alternative Broadcast Inspections

The Alternative Broadcast Inspection Program (ABIP) is a unique partnership between the MAB and the FCC to ensure compliance with federal regulations and to avoid surprise inspections. Stations that pass the inspection receive a three-year Certification of Compliance.

 

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Mark Your Calendar

The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online.  Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies.  Keep track of the MAB opportunities on the events calendar.

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AI in the Newsroom

Thursday, April 16, 2026
1:00 p.m. EST

Explore how artificial intelligence is reshaping newsroom work. From research and reporting to editing, audience engagement, and ethical decision-making, learn where AI tools can improve accuracy, boost efficiency, and support journalists, as well as where human judgment, transparency, and editorial oversight remain essential to preserve trust and integrity. Gain practical perspectives and guidance to help your newsroom adopt AI thoughtfully, build policies that reflect your values, and navigate the opportunities and challenges of AI in everyday newsroom operations.

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Upcoming Events

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