Michigan Association of Broadcasters Launches
Comprehensive Industry Recruitment Campaign
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News
WDIV Adds ‘Help Desk’ To Rebuild Viewer Trust
Graham Media’s WDIV-TV (Detroit) has introduced a virtual community help desk that allows newsroom staff to manage viewer messages with significantly less friction. The enhanced connectivity with its consumers has helped WDIV to not only cultivate greater transparency and trust with viewers, but it’s also informed news production, while rewarding its marketing team with coveted first-party data about viewers.
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Black Diamond Broadcasting Acquires Midland Stations
On April 24, an application was filed with the FCC to transfer the licenses of Steel Broadcasting’s WMRX-FM (Beaverton) and WMPX-AM (Midland) to Traverse City-based Black Diamond Broadcast Group. The deal also includes WMPX’s FM translator, W299CK as well as “Discover Michigan” magazine.
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EnStar Launches New Energy Saving Initiative for MAB Members
MAB’s Energy consultant, EnStar Energy, is implementing a new campaign to help MAB members lower their energy costs. Despite providing energy services to members for 15 years, many stations may not be aware of the opportunities available.
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MAB Member Benefit Spotlight
Mark Your Calendar
The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online. Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies. Keep track of the MAB opportunities on the events calendar.
Local Broadcast Sales Seminars
June 24, 2025
MAB Office, Lansing
June 26, 2025
Northern Center, Marquette
Supercharge your sales and leadership skills this summer with the MAB’s dynamic Regional Sales Seminar. Led by Gary Moore and Eric Moore of Local Broadcast Sales, this session will equip attendees with practical tools for understanding client behavior, closing sales by personality style, and driving meaningful results. Plus, get a personalized sales assessment and discover how to fully leverage LBS resources through your MAB membership for ongoing success. Perfect for both seasoned pros and new sellers!
