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Michigan Association of Broadcasters

Moving Michigan Media Forward

Helping members serve their community, their clients and their employees through innovative services and programs.

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Bill “Broadway” Bertschinger

Bill ‘Broadway’ Bertschinger Named PD At WJZQ

December 9, 2022

Midwestern Broadcasting has named Bill “Broadway” Bertschinger Program Director of its Top 40 WJZQ-FM (Cadillac/Traverse City).  Bertschinger. who will host the midday shift on the station, succeeds Ron Pritchard, who remains at the station focused on his morning show. 

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WMUK Selected for Report for America Position

December 9, 2022

Western Michigan University’s WMUK-FM (Kalamazoo) has been selected by the nonprofit group Report for America to host a journalist beginning next year. WMUK’s reporter will cover stories for a beat called “rural meets metro.”

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WLAV-FM Taps Gregg Henson as Morning Co-Host

December 9, 2022

Cumulus Media’s WLAV-FM Grand Rapids has announced that former Detroit radio personality Gregg Henson is joining the station as morning co-host. He joins Michelle McKormick and Travis Gibbs weekdays from 5:30 -10 a.m. on the newly-named “Michelle and Gregg With Travis Show.”

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Michigan Association of Broadcasters Launches
Comprehensive Industry Recruitment Campaign

More at BeThereMichigan.com
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MAB Member Benefit Spotlight

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Energy Audits

MAB members may utilize Enstar Energy to provide energy audits.  MAB members who have used EnStar’s services have averaged refunds of $6,500 plus an annual savings of approximately $2,000.

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Site Safety Assessments

In an effort to help provide protection to broadcasters in Michigan, the MAB and Michigan State Police Critical Infrastructure Protection (CIP) Desk are partnering to help broadcast stations ensure safety for their staff and facilities by offering Station Site Safety Assessments that will evaluate and make practical recommendations of security operations at broadcast stations.

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Alternative Broadcast Inspections

The Alternative Broadcast Inspection Program (ABIP) is a unique partnership between the MAB and the FCC to ensure compliance with federal regulations and to avoid surprise inspections. Stations that pass the inspection receive a three-year Certification of Compliance.

 

Mark Your Calendar

The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online.  Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies.  Keep track of the MAB opportunities on the events calendar.

Closing Broadcasting's Canyon: Bringing Managers and Gen Z Together

October 16, 2025, 1:00 pm EST

Mark your calendars to spend “Third Thursdays with the MAB” each month!

Broadcasting has a silent, but threatening issue occurring across the industry.  It is creating a deepening canyon within staff throughout this wonderful business.  We are blessed with an incredible number of veterans, but they are struggling to grow new employees into productive, long term broadcasters.  This divide is a problem and it is important that leadership begins to take action.

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