Michigan Association of Broadcasters Launches
Comprehensive Industry Recruitment Campaign
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News
The Most Important Question You Can Ask People Who Come to Your Website
By: Seth Resler Jacobs Media Strategies One of my favorite tests to run on radio station websites is a usability test. The goal of this test is to see how real people use the website,…
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New Rules on the Identification of Foreign Government-Provided Programs Affects All Broadcasters – Now in Effect
By: David Oxenford, Wilkinson Barker Knauer LLP The FCC this week announced that broadcasters must now comply with new rules designed to identify when programming is run on U.S. stations that was provided by a foreign governmental entity…
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Sinclair Names Rebecka Butcher VP/GM in Flint
Sinclair Broadcast Group, Inc. announced Monday (3/14) that Rebecka Butcher has been named Vice President/General Manager of WSMH-TV (Flint). Butcher will also be responsible for oversight of providing services to WEYI-TV and WBSF-TV. This is…
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MAB Member Benefit Spotlight
Mark Your Calendar
The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online. Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies. Keep track of the MAB opportunities on the events calendar.
Local Broadcast Sales Seminars
June 24, 2025
MAB Office, Lansing
June 26, 2025
Northern Center, Marquette
Supercharge your sales and leadership skills this summer with the MAB’s dynamic Regional Sales Seminar. Led by Gary Moore and Eric Moore of Local Broadcast Sales, this session will equip attendees with practical tools for understanding client behavior, closing sales by personality style, and driving meaningful results. Plus, get a personalized sales assessment and discover how to fully leverage LBS resources through your MAB membership for ongoing success. Perfect for both seasoned pros and new sellers!
