Michigan Association of Broadcasters Launches
Comprehensive Industry Recruitment Campaign
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News
WSGW Announces “Behind the Mitten”
Alpha Media’s WSGW-AM/FM has announced the addition of “Behind the Mitten,” airing Sundays from 1 to 2 p.m. The show is hosted by Amy Sherman and John Gonzalez and is a radio show about food,…
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The Difference Between an Audience and a Community — And What It Means For Broadcasters
By: Seth Resler Jacobs Media Strategies For more than six years, I have taught radio stations how to implement a digital strategy known as Content Marketing. The concept is simple: create content — blogposts, videos,…
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Grand Valley Says Goodbye to Real Oldies
Last Friday (1/7) at 2:00 p.m.. after 12 years of operation and service to the community, Grand Valley State University said goodbye to Real Oldies 1480 and 850 AM. Transmission and streaming came to an…
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MAB Member Benefit Spotlight
Mark Your Calendar
The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online. Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies. Keep track of the MAB opportunities on the events calendar.
Local Broadcast Sales Seminars
June 24, 2025
MAB Office, Lansing
June 26, 2025
Northern Center, Marquette
Supercharge your sales and leadership skills this summer with the MAB’s dynamic Regional Sales Seminar. Led by Gary Moore and Eric Moore of Local Broadcast Sales, this session will equip attendees with practical tools for understanding client behavior, closing sales by personality style, and driving meaningful results. Plus, get a personalized sales assessment and discover how to fully leverage LBS resources through your MAB membership for ongoing success. Perfect for both seasoned pros and new sellers!
