Michigan Association of Broadcasters Launches
Comprehensive Industry Recruitment Campaign
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FTC Reminds Advertisers That Deceptive Endorsements in Advertising Can Lead to Penalties
By: David Oxenford, Wilkinson Barker Knauer LLP In a Federal Trade Commission notice published last week, the agency warned the advertising industry that penalties could be coming for the use of deceptive endorsements. The FTC not only released…
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5 Pop-Up Ads Your Radio Station Should Have on Its Website
By: Seth Resler Jacobs Media Strategies Believe it or not, I am a big advocate of using pop-up windows on radio station websites. However, there’s a right and a wrong way to use them. Pop-up…
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Impact 89FM Named 2021 College Radio Station of the Year
Impact 89FM (WDBM-FM), Michigan State University’s student-run radio station and media organization, topped the charts nationally this month when it was recognized with the 2021 College Media Association Four-Year College Radio Station of the Year…
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MAB Member Benefit Spotlight
Mark Your Calendar
The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online. Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies. Keep track of the MAB opportunities on the events calendar.
Local Broadcast Sales Seminars
June 24, 2025
MAB Office, Lansing
June 26, 2025
Northern Center, Marquette
Supercharge your sales and leadership skills this summer with the MAB’s dynamic Regional Sales Seminar. Led by Gary Moore and Eric Moore of Local Broadcast Sales, this session will equip attendees with practical tools for understanding client behavior, closing sales by personality style, and driving meaningful results. Plus, get a personalized sales assessment and discover how to fully leverage LBS resources through your MAB membership for ongoing success. Perfect for both seasoned pros and new sellers!
