Michigan Association of Broadcasters Launches
Comprehensive Industry Recruitment Campaign
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News
How to Design Your Radio Station’s Promo Kit for Instagram and TikTok
By: Seth Resler Jacobs Media Strategies For decades, radio stations have used promotional appearances by their street teams as ways to engage listeners. Unfortunately, the reality is that this is a largely inefficient way to…
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Northern Michigan Broadcaster Dave Fortin Passes
Veteran northern Michigan reporter/anchor Dave Fortin has passed away. Fortin died July 21 at age 81. Fortin was on the television screen for over five decades. His career started at WPBN/WTOM-TV (Traverse City) in 1963…
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Ellen Bacca Named Chief Meteorologist at WOOD-TV
Nexstar’s WOOD-TV (Grand Rapids) has announced that Ellen Bacca has been named Chief Meteorologist for the station. Bacca is the first female Chief Meteorologist in West Michigan. She succeeds Bill Steffen, who celebrates the start…
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MAB Member Benefit Spotlight
Mark Your Calendar
The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online. Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies. Keep track of the MAB opportunities on the events calendar.
Local Broadcast Sales Seminars
June 24, 2025
MAB Office, Lansing
June 26, 2025
Northern Center, Marquette
Supercharge your sales and leadership skills this summer with the MAB’s dynamic Regional Sales Seminar. Led by Gary Moore and Eric Moore of Local Broadcast Sales, this session will equip attendees with practical tools for understanding client behavior, closing sales by personality style, and driving meaningful results. Plus, get a personalized sales assessment and discover how to fully leverage LBS resources through your MAB membership for ongoing success. Perfect for both seasoned pros and new sellers!
