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Gary Berkowitz

Programmers To The Rescue…

October 24, 2025

By no means do I claim to be a sales expert, but as a long-term programmer, I feel compelled to come up with some ideas that we can implement today, quickly, to help our on-the-street sales forces close more business. What I’m about to suggest may seem simple, maybe even a little old-school, but at least it’s something we can do right now to help stem this revenue problem.

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WHMI’s First-Ever “WHMI Cares” Radiothon Raises $52,905 For Four Local Nonprofits

October 17, 2025

“Our first-ever 13-hour radiothon brought our sponsors, generous listeners and local leaders together ahead of the upcoming holidays to rally support for four pivotal organizations that address the pressing needs of our community,” said WHMI General Manager Rich Renko.

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WLUC & WILX to Telecast NMU vs. MSU Hockey Game October 24

October 17, 2025

Midco Sports Plus, WLUC-TV (Marquette) and WILX-TV (Lansing) have announced the series-opening NCAA hockey game between Michigan State University and host Northern Michigan University will be broadcast from the Berry Events Center on the NMU campus. The puck will drop at 7:07 p.m. ET on Friday, October 24.

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Mark Your Calendar

The MAB hosts events for all Michigan broadcasters throughout the year both in-person and online.  Along with the continuing education opportunities, the MAB connects broadcasters with chances to network and celebrate during awards ceremonies.  Keep track of the MAB opportunities on the events calendar.

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Media Meetup Series: Grand Rapids

Wednesday, June 17, 2026
6:00 pm - 10:00 pm
LCMS Ballpark, Grand Rapids

Build and create new relationships with other producers, on-air talent, and media leaders from West Michigan while enjoying a Whitecaps game. Make connections, exchange ideas, and grow your network in a relaxed and fun setting.

Register

Upcoming Events

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MAB Member Benefit Spotlight

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Energy Audits

MAB members may utilize Enstar Energy to provide energy audits.  MAB members who have used EnStar’s services have averaged refunds of $6,500 plus an annual savings of approximately $2,000.

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Site Safety Assessments

In an effort to help provide protection to broadcasters in Michigan, the MAB and Michigan State Police Critical Infrastructure Protection (CIP) Desk are partnering to help broadcast stations ensure safety for their staff and facilities by offering Station Site Safety Assessments that will evaluate and make practical recommendations of security operations at broadcast stations.

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Alternative Broadcast Inspections

The Alternative Broadcast Inspection Program (ABIP) is a unique partnership between the MAB and the FCC to ensure compliance with federal regulations and to avoid surprise inspections. Stations that pass the inspection receive a three-year Certification of Compliance.

 

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Michigan Association of Broadcasters Launches
Comprehensive Industry Recruitment Campaign

More at BeThereMichigan.com
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